Outpost October 2014 Newsletter

The Hydra

The Hydra continues to be a storming success, committed to bringing DJs from all over the world to play in its now permanent home of Studio Spaces E1. With the critically acclaimed events series featuring on the likes of The Evening Standard, Time Out and the Guardian Guide, the season will end with a spectacular three days of music for the New Year. Bugged Out, Eat Your Own Ears and Electric Minds are set to put on an incredible amount of talent from 10:00pm on New Years Eve until 10:00am on January 2nd. Highlights include Erol Alkan, Dixon and a mammoth 8 hour set from Four Tet b2b with Daphni. Outpost are working across print and online with The Hydra.

http://the-hydra.net/


Nordic Spotlight

billymomoSwedish urban folk collective Billy Momo release their new single ‘I’ve Got You’ on 10th November. Outpost will be promoting the single in the UK across radio, online and press, along with their upcoming debut album ‘Drunktalk’, due out in 2015. Originally a duo, the band have evolved into a seven-piece whose sound transcends the genres of pop, folk and soul. Their unique moniker is the name of a pet ghost found in a woodland cabin by the band – which should tell you all you need to know about the eccentric group.

https://www.facebook.com/billymomomusic

redderHaunting Finnish duo Redder release the first single ‘Let Us Get Out’ from their debut album ‘Walk Long Play’ this month. With vocals that are reminiscent of Thom Yorke, Alt-J and Rhye and a musical sound like no one else, Redder are a refreshing and innovative band who seek to replicate the fear and emotion of living in a cold and dark location. With praise from The 405 and The Line of Best Fit, Redder are set to go from strength to strength with the release of ‘Walk Long Play’. Outpost are working across press, radio and online.

https://www.facebook.com/redderband

2015 is already set to be another exciting year for Outpost, as we continue to grow our roster and expand even further into Scandinavian seas, beginning with an online and radio campaign for emerging Norwegian artist Surfalot. Signed to Sony Norway, his single ‘My My Oh My’ has already earned him his stripes with a spot on the soundtrack of Made In Chelsea.  With a proven ability to pen a great pop melody, we’re excited to partner up with another Nordic talent.

https://www.facebook.com/surfalotmusic


combienCombien Mille Records

Seminal French record label Combien Mille has once again turned to Outpost to provide UK promotional support for its acts. The online and radio team first worked to promote ‘Untitled/Late’, the new EP from production talents Superpoze and Stwo, whose collaborative sound comprises of chopped up, looped vocals, synth harmonies and funky staccato melodies. Now, we are servicing the hotly anticipated debut EP, ‘A Part of You’, by electronic duo Kuage, which has already caught the attention of worldwide tastemakers Gilles Peterson and Rob Da Bank.

http://combienmille.com/


Supporting Britain’s Bands

Despite a fierce pride in our international roster, Outpost Media continues to be committed to supporting emerging British bands.

deathrattleDeath Rattle

Apocalyptic electronic duo Death Rattle are set to release their debut album ‘In Shade’ on 10th November. Outpost are working an online and radio campaign to promote the album and its new single ‘Weak Joints’, out now as a free download. The duo’s early years spent in alt-grunge bands has given their sound a dark edge which, coupled with the pair’s ability to craft brilliant melodic pop hooks, makes for a compelling listen.

https://www.facebook.com/deathrattle


bretonBreton

The hugely popular Breton are re-issuing their ‘War Room Stories’ album along with a wealth of bonus material including bonus tracks, unseen photography and brand new music. Outpost are working online to promote the release of the album along with new tracks ‘Titan’ and ‘Parthian Shot’ which are available to stream now.

http://bretonlabs.com/


japeJape

Outpost are pleased to be working with renowned electro-pop group Jape, currently the only act to have won the prestigious Choice Music Awards twice. Jape frontman Richard Egan’s musical career has taken him from The Redneck Manifesto to Conor J O’Brien’s Villagers but now the focus is on his fifth album as three-piece Jape. Outpost are working to promote lead single ‘The Heart’s Desire’ along with forthcoming album ‘This Chemical Sea’ across press, radio and online.

https://www.facebook.com/wearejape


goldieRecent Successes

Outpost continued their success on Ministry of Sound’s ‘Masterpiece’ series with the latest installment curated by Goldie proving to be massively popular. Outpost secured features in i-D Magazine, MTV Iggy and UKF as well as an audio premiere on Dazed Digital, proving the Metalheadz label boss, drum and bass icon, actor and artist still continues to captivate the public to this day.

http://www.goldie.co.uk/


Halloween

With Halloween now a monstrous yearly clubbing occasion, The Hydra have put on a scarily good line up with Full Pupp 10 and Horse Meat Disco joining forces. Todd Terje, Prins Thomas and Lindstrom are a few of the names who’ll be playing on what is set to be the best Halloween party in town.


This month we are also working with:

The Future Dub Project – ‘Captain Hook’ – 03.11.14

Bay – ‘Man Made’ – 03.11.14

Bernaccia – ‘Light// – // Dark’ – 24.11.14

New Town Kings  – ‘Pull Up and Rewind’ – 08.12.14

Gig tickets at your fingertips

How the ‘buy button’ could shape the artist-audience relationship

Twitter

Gone are the days in which an artist’s every move is dictated by the agenda of a record label or management.

Twitter has long been an instrumental tool for the music industry, with its millions of users adding a previously unprecedented dimension and pace to the way the marketplace interacts with music and its creators. Gone are the days in which an artist’s every move is dictated by the agenda of a record label or management. Musicians nowadays have the freedom to share whatever and whenever they want, with the satisfaction of knowing they will receive instant feedback from a legion of devoted fans.

Now, the real-time artist-fan relationship looks set to be taken up a notch, with the trialling of Twitter’s latest feature: one that points to a growing trend in the way we process and purchase live music experiences. The social media giant recently announced the public testing of an embedded ‘buy’ button that will allow users to procure products in a matter of clicks, with an initial focus on time-sensitive items like event tickets. The feature is currently being trialled, mobile-only, with a number of industry movers and shakers, including Rihanna, Eminem, Pharrell and Paramore, with buying opportunities set to be rolled out gradually in the coming weeks – and it’s likely to bring musicians and music lovers even closer.

Rihanna is just one of the A-list artists whose twitter account the 'buy button' is being trialled with

Rihanna is just one of the A-list artists
whose twitter account the ‘buy button’ is being trialled with

This isn’t the first time that Twitter has stood to dramatically shape artist-audience conversations: earlier this year, the company announced its exclusive, year-long partnership with Billboard for the ‘Billboard Twitter Real-time Charts’. Aiming to reflect the top-discussed tracks of the moment on Twitter and surfacing the most shared songs by new and upcoming acts, the ground-breaking charts empower artists to create a buzz visible to fans, other musicians and industry decision-makers in real-time through their engagement with audiences.

Neither is Twitter the first to attempt in-app, instantaneous e-commerce in the music sphere: San Francisco-based start-up Thrillcall expanded on its music discovery site back in 2012 with the launch of a free mobile app, offering live music lovers the chance to score last-minute, day-of-show tickets to coveted concerts.

As well as allowing users to search for artists and live listings in their area, it also specialises in delivering exclusive offers conveniently to their iPhones, with a mere button tap launching the Thrillcall ticket purchase page within the handset’s web browser. However, with listings and limited deals invariably catering to large U.S. cities only, it’s an instant ticketing solution that serves to bring only a sector of fans closer to seeing their favourite artists on stage.

For those of us on the other side of the pond, London nightlife app YPlan, also launched in 2012, offers a more suitable, yet equally spontaneous alternative, while taking a curatorial approach built largely around simplicity. Boasting a focus on a short list of events, co-founder Rytis Vitkauskas told The Guardian of the start-up’s aims to match great experiences for customers without the hassle of sifting through ‘reams of data’, confronting each user with a personalised list of events based on their tastes.

YPlan’s simple browsing experience also extends to the process of payment itself, which allows users to buy tickets in two clicks, as well as offering integration with Apple’s PassBook mobile ticketing system for iOS.

TicketsThe common goal that Thrillcall and YPlan seemingly aim to achieve is the running of a true, last minute marketplace where users can discover and purchase tickets to events in real-time – and Twitter looks set to expand on the solution with its latest endeavour. Not only will it be better placed to serve the increasing needs of an audience who have come to expect both faster transactions and interactions, it will also service the interests of the artist, providing a platform in which live events, merchandise and physical albums can be accessed and sold more quickly and efficiently than ever before.

Of course, Twitter also stands to gain financially by its relationship with musicians, who make up the majority of top followed accounts – a significance that’s likely to be the primary reason for their targeting in the buy button’s initial testing. By enabling users to make purchases in-app rather than being sent to third party sites, this will allow Twitter to charge a fee for facilitating the transaction and also keep people from leaving the platform, making the feature a key component in its e-commerce development.

Nevertheless, by further bridging that time-sensitive gap between artist and audience, the benefits for both parties is likely to be invaluable, and might just foster an even closer bond.