Outpost ink sync deal with Jack Wills for ‘The Death Of Pop’


As the sun continues to shine and we drift into the coveted three day weekend, Outpost Publishing have been busy keeping on trend with the Autumn fashions – coordinating a sync campaign between The Death Of Pop’s shining shoegaze single ‘Don’t Hang Around’, and premium British lifestyle clothing brand Jack Wills. The irresistible tune, which incorporates 90s shoe-gaze with their self-styled ‘jangle-gaze’ guitar tone reminiscent of The Smiths, is the featured track to this year’s Jack Wills Autumn campaign.

Established in 1999 in the seaside town of Salcombe, Jack Wills is arguably one of the UK’s most instantly recognisable brands. Now a global brand, the clothing label has gone on to open over 80 stores worldwide including in the USA and Asia. Speaking on the collaboration, Outpost’s David Silverman said “‘We are delighted that The Death Of Pop and Jack Wills have linked up for this campaign – it’s a perfect partnership. What a great tune and a great video.”

jw no backIn addition to the track providing the soundtrack to Jack Wills’ autumn visual, the song will also be released across four teaser videos, appearing worldwide in the UK, USA, and Asia across Jack Wills’ social media platforms, website, mobile app and in-store during its three month roll-out.

Ollie James from the band describes how the song was written in one creative burst in the depths of winter – “We recorded the tune and shot the music video in one evening, and put it up on New Year’s Day. It was an exercise in songwriting more than anything. With this, everything just fell into place. It wasn’t over-baked. It was fresh.” In the campaign video, the hazy pop-track underpins a scene of friends spending the weekend together – disobeying the title of the single by, simply, hanging around.

Sync campaigns are a great way for emerging artists to gain great exposure and reach a new audience. The Vaccines, now one of the most exciting of British rock bands, shot to fame after their three chord anthem ‘If You Wanna’ was featured as part of the Jack Wills Christmas 2012 campaign, and how can we forget the tear-jerking John Lewis campaign that catapulted a then relatively unknown Gabrielle Aplin to the top of the charts.

This partnership is the latest in a long line of exciting partnerships put together by the Outpost team, linking artists we love to brands worth knowing. Outpost are always aware of a potential partnership with campaigns for Fiat, Red Stripe and Coca-Cola, and artists as diverse as The Cinematic Orchestra and KIll J. Through working together with the quintessentially British clothing brand Jack Wills, the accessible yet novel sound of The Death Of Pop is another example of a perfect pairing, which looks sure to gain the band an abundance of new fans ahead of their album release this autumn.

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Outpost x Visions 2016


Now in its fourth year, east London’s new music city festival, Visions has built a reputation for booking some shit-hot bands into a handful of Hackney’s finest small venues, and being on Outpost’s doorstep we thought it rude not to attend, and ruder still not to report back to you all on our lovely day out.

Centred around the finest venue of them all, in the traditional sense of the word at least, the St John at Hackney Church plays host to Outpost alumni
Young Fathers
later in the evening, but before we get to any of that we have to make a choice on how to start the day, and I won’t lie it’s a tricky one. Black Metal Yoga at Moth Club or a dog show in the park presented by Jen Long and judged by b&w1The Big Moon, Shura and Marika Hackman. As it transpired the dog show was pretty close by and we didn’t feel like walking further than necessary in the tropical climate, given the busy day ahead, so we decided to go with that. As a reward for our laziness we were treated to a bizarre spectacle of canine versions of well known musical legends such as Prince, David Bowie and Lemmy. Well done Hackney.

After getting our fancily-dressed-dog fix (and after getting over the fact we didn’t witness people in corpse paint pulling slow mo shapes to all the classic church burning anthems by Gorgoroth, Mayhem and Dimmu Borgir) we  wandered down to Oval Space for the first musical act of the day, Dream Wife. Coming out of Brighton, via Reykjavik, this female punk trio has started to cause a stir lately with their raucous live shows and charming lo-fi gems, and got us loosened up faster than any blast beat yoga class could.

b&w3Following a swift re-hydration in the sunshine at London Fields’ Pub on the Park, we made a sharp u-turn back to Oval Space to revel in the reverberated sounds of The Japanese House. Now, set delays are always expected at festivals, but after waiting around for over an hour we couldn’t help but feel sorry for Amber and co as even once they started suffered from a few technical problems. However, once the sound was sorted, she had the crowd well and truly captivated with her dreamy soundscapes and soothing vocals.

After the calming sounds of The Japanese House, we decided to venture out into the unknown and down into the basement venue Mangle. Here we were greeted with an onslaught of distorted bass and banjo riffs(!) laid on by New York’s hottest new hardcore group Show Me The Body. The room was dark, the amps were cranked and bodies were flying around all over the place – what’s not to love?


Ramping up the energy even more, Elf Kid and his crew descended on the Brewhouse for one of the standout sets of the day. The perpetual chants of “energy crew, energy crew” had the crowd well and truly fired up – drinks were flung, pits were moshed and there was an abundance of perspiration lubricating the ceiling, walls and floors. Lovely.

Next up was Yak, who – due to unforeseen circumstances – had to recruit a few friends to create what can only be described as an indie supergroup. Joined by Jono Ma of Jagwarma Leo from Gallon Drunk, Jay form Tame Impala / Pond, and Flash who gave us a helping of that sexy sax, the newly formed troop blew off the Moth Club roof with their hypnotic riffs.

In hindsight we probably weren’t prepared for such a high octane day but couldn’t help getting swept up in the chaos at every show, such was the electric atmosphere and quality of the performances across all the venues. We’ll be back next year for sure.

Outpost Newsletter [Feature Focus]

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For the first instalment of our new Feature Focus newsletter series we ask Tim Boddy questions about the excellent ‘Pop Pups’ photo feature on The 405…

At Outpost we spend a whole lot of time swimming around the internet fishing out articles and catching the best music the internet has to offer. With this exhaustive knowledge of music coverage rattling around the collective Outpost mind, we’ve decided to impart our wisdom with a new regular feature of our own, focusing on our favourite, most interesting and creative features from across the web. A bi-monthly feature on features, featuring all our favourite features. Welcome to Feature Focus

Screen Shot 2016-08-02 at 13.16.34Over the coming months, we’ll be putting a little spotlight onto those heroes of creative excellence, the misfits, the rebels, the troublemakers, the round pegs in the square holes, and we couldn’t think of a better place to start than with The 405.

One of our favourite features of late comes straight from The 405’s hallowed blue topped pages. Photo Editor (and all round good guy) Tim Boddy regularly heads out to meet his musical heroes and take pictures of their dogs for the perfectly PUNny ‘Pop Pups’. We caught up with Tim to find out why and what he’s learned from doing so. We think we’ve succeeded in digging deep into the inner most thoughts and feelings behind the concept and execution of Pop Pups on The 405…


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Outpost: So Tim, if we think back to a pre ‘Pop Pups’ world, dark as it was, we didn’t even know that people in bands had dogs. Now that you’ve made us aware the fact, it’s opened up a whole can of question-based worms on the topic. For example, one common notion is that dogs often resemble their owners – we want to know, from your extensive research so far, if you’ve found there to be any correlation between particular breeds of dogs and the genre of their owner’s music?

“Well I’d love to tell you that genre and breed of dog align perfectly so I could use terrible puns such as Post-pug (Pug-step will also do), Shih-shoegaze, Irish Wolf-House, and West Grime-land White Terrier – but the answer is sadly a no. Perhaps more research on this issue is required – musicians please do get in touch so we can arrange a shoot and we can get a broader sample research.”


O: Do you think it is fair to say that behind every great band, is a great dog?
T: I’d say it’s more behind every great dog is a great band.

Screen Shot 2016-08-02 at 13.18.46 O: Has meeting any of your favourite artists’ dogs changed your opinion of the artist? People do say you should never meet your hero’s (dogs).

T: This goes back to the first question of dogs resembling their owners, somewhat. For example Will Young had the most lovely dogs, Esme and Nelly, and Will himself was equally as pleasant. So I guess meeting their dog(s) reaffirms what you may think of an act?

O: And I think the really crucial question here is, and I’m sure you have the stats to back it up… Pop Pups, or Acts And Their Cats?
T: Well I thought that working with cats would be a more relaxing experience, and an easier animal to work with (what with dogs generally being more energetic/boisterous); but this has not been the case at all necessarily. 

“It’s very hard to work with a subject that literally runs away from you every time you get within 5 metres of said subject with a camera – like who are you trying to be, Burial?”

To answer your question, Pop Pups has a slightly better, snappier moniker so I’m going to go with that for now.

There you have it, thanks Tim! We’ll leave you with this…

Image Credit (Top to Bottom): Phil Smithies, Phil Smithies, Irma Collin, Tim Boddy