End Of Year Newsletter 2016 [Newsletter]

With the office Christmas parties over and a short time until we dive excitedly into a week of festive cheer, too much alcohol and bucket loads of cheese, we thought we would look back on what has been another great year for Outpost and our amazing clients.

PR Highlights



Kicking off the year in style the Norwegian producer duo smerz amassed huge praise, with their track ‘Because’ premiering on i-D, whilst also receiving support from BBC Radio 1’s Huw Stephens and Phil Taggart as well as Radio 1xtra’s Jamz Supernova and 6 music’s Lauren Laverne.




KIll J

Following the success of her single ‘You’re Good But I’m Better’ the Danish experimental pop artist KIll J enjoyed an amazing online and radio campaign where she received support from the likes of Stereogum, Pigeons and Planes and Huck as well as a session with BBC Radio 1’s Huw Stephens and an interview with Jamz Supernova.



14713709_681822345318033_4995061367017058399_nFelix De Luca 

Fellow Dane (we really do love Denmark) Felix De Luca continued to shine a light on the thriving Nordic hip-hop scene with his self-titled EP that had everyone jumping, including tastemaker sites Noisey, The Line Of Best Fit and Dazed.





Sofi De La Torre 

The Spanish songstress Sofi De La Torre secured coverage across a plethora of online blogs including Nylon, i-D, Wonderland and Noisey, as well as being named ‘Breaking Act’ by the Sunday Times.




dmc-sqDMC World DJ Championship Finals 

The DMC World DJ Finals was an enthralling, exciting and epic competition between the most critically acclaimed and well established DJs across the globe – it received coverage across a range of online platforms such as The Ransom Note, Timeout and The Sydney Morning Herald, which was complemented by a worldwide two minute news feature on Al Jazeera TV.




Nova Twins

Nova Twins once again proved that punk is well and truly alive with their genre-hopping debut EP. Finding themselves as The Guardian ‘New Band Of The Week’ as well as being interviewed by Music Week.




stray-echo-paint-editStray Echo / Sofi Tukker

Whilst picking up a Grammy nomination for ‘best dance recording’ Sofi Tukker delivered one of their first ever remixes for fellow New Yorker Stray Echo and was tipped amongst the best tracks of the week by Nylon, Wonderland and a host of blogs.



Outpost Publishing & Distribution


Outpost Publishing were proud to be involved with co-ordinating a sync deal between the shoegaze group The Death of Pop and premium British lifestyle clothing brand Jack Wills. Their shining single ‘Don’t Hang Around’ was chosen to soundtrack this year’s Jack Wills Autumn campaign. Our latest signing to Outpost Publishing & Distribution is the acclaimed dub & reggae artist Jstar. Described by Diplo as “the original don and badman”, his new LP ‘Stand To Order’ has been picking up plays from the likes of Huw Stephens at BBC Radio 1, Don Letts at BBC 6 Music and David Rodigan at 1Xtra.


Meanwhile over at Outpost Distribution, the Finnish production duo TJH87 climbed their way up the Spotify US viral chart, currently sitting at number 32. The duo also run their own label called Youth Control, releasing some great music throughout the year, including the nu-disco producer Birdee’s EP ‘Three Sides of Love’ which received support from the likes of Your EDM and DJ Mag, with the lead single clocking up over 100,000 plays on Spotify. We can’t wait to see what the future holds for these guys!

Ones To Watch 2017

Having amassed a considerable amount of buzz on both sides of the pond in the last 18 months, the sultry duo will ready to release the debut LP and take their soulfully electronic songs out on their first live tours around the UK/Europe.


code-walk-sqCode Walk
New Copenhagen-based duo Code Walk are set to release their debut single ‘Guess What’ in early 2017. The single has already received support from BBC Radio 1’s Benji B and 6 Music’s Gilles Peterson, with Radar Radio’s Matthew Smith including them in his ‘Top Tips for 2017’.


Danish sound designer and experimental producer CÉCI has been featured in Dazed, and rated by The 405; having been picked up KEXP DJ Alex Ruder‘s label Hush Hush Records we can predict that it won’t be long before CÉCI’s unique sound of slick vocals and industrial beats starts infiltrating British airwaves.


Alternative R&B/neo soul Songstress NIPAH has turned the heads of The 405 and BBC Radio 1xtra’s Sian Anderson with her self-titled debut EP, featuring guest slots from the likes of Kojey Radical and ItsNate. We anticipate that 2017 will be a huge year for NIPAH.


Bristol-based hip-hop artist ThisisDa has had a hugely successful 2016, supporting Kojey Radical and Ratking and garnering support from likes of Crack Magazine, Earmilk and GRM Daily with his album ’21 & Done’, as well getting plays from BBC Radio 1 DJs Huw Stephens and Phil Taggart. We can’t wait to see what he brings in 2017.


What a year! Here’s how it sounds in headphones…


Looking forward to seeing you all in 2017…Happy Holidays!


The Outsight Report #14

How artists can improve their spending on social media instantly….

A bi-monthly report highlighting current issues and developments in modern culture. In a break from our traditional Outsight Report format, we caught up with Adam Libonatti-Roche to discuss a subject that should be important for artists at all stages of their careers.

Whilst discussing his views on promoted content, boosting posts and managing ad campaigns online; we shed some light on the possibilities available and potential pitfalls for artists spending money on social media.

When artists are spending money advertising on social media, what type of content should be prioritised, are there obvious things to avoid, and do they differ from platform to platform?

As a band, you should make everything you do an occasion, and be smart when spending money on social media.

There have been stories of bands creating advertising campaigns targeted at those who work at Atlantic Records, filling the newsfeed with sponsored content about their latest single. This can be seen as a really good idea; an innovative one perhaps, however user reception to social media advertisements depends on the platform. As a label manager, you would expect to be approached by bands but sometimes, Facebook is your space for friends or family. A chance to relax away from the work that takes up your 9-5, so perhaps not the best platform to be over intrusive.

Should artists focus on one big promotional campaign to maximise reach, or is the ‘little and often’ approach more effective?

When running campaigns on social media, it’s best to test. I know that may sound contrived but it’s true. This testing means getting to grips and understand who your audience is on every channel whilst finding out what works.

The Demographics; don’t try and advertise something for the 40+ on a service where your following is 21 – 28. That’s obvious when written out, but the number of companies who run social campaigns without a targeted audience is staggering.

Start with mini campaigns but make sure you are tinkering with the content throughout. Check what adverts are bringing in the most engagement. The bidding advertising model means you need to put your eggs in the most successful basket.

How do you deal with negative feedback?

Negative feedback is woven into the fabric of social media. If you take notice of positive responses to your campaign, then the same should happen for the negative end of the spectrum. Actually, scrap that. Negative reactions are more important than patting yourself on the back.

Social media is full of trolls (those who purposefully cause problems) but that’s not a reason to ignore negative comments in general. Find out what the problem is, if there is an actual problem. The worst responce in most situations is no response.

How do you know if you’re doing a good job?

Tracking. Track everything. If your campaign is to build your community on Twitter, then you should be tracking how many followers your campaign brought to the account. The same goes for when pushing a product online; check how many referrals social media brought to your site. Work out if the budget set was worth it.

Adam Libonatti-Roche from the 405

Adam Libonatti-Roche comes from a background of writing about music, films, games & tech and is currently a contributor at The 405. Follow him in twitter for more expert opinions on all of the above: @baconchin

Please get in touch if you would like more advice on social media or have any comments on anything discussed here. We offer bespoke services to our clients and always aim to support and consult in any areas that help us achieve the best results for our PR campaigns.