Gig tickets at your fingertips

How the ‘buy button’ could shape the artist-audience relationship


Gone are the days in which an artist’s every move is dictated by the agenda of a record label or management.

Twitter has long been an instrumental tool for the music industry, with its millions of users adding a previously unprecedented dimension and pace to the way the marketplace interacts with music and its creators. Gone are the days in which an artist’s every move is dictated by the agenda of a record label or management. Musicians nowadays have the freedom to share whatever and whenever they want, with the satisfaction of knowing they will receive instant feedback from a legion of devoted fans.

Now, the real-time artist-fan relationship looks set to be taken up a notch, with the trialling of Twitter’s latest feature: one that points to a growing trend in the way we process and purchase live music experiences. The social media giant recently announced the public testing of an embedded ‘buy’ button that will allow users to procure products in a matter of clicks, with an initial focus on time-sensitive items like event tickets. The feature is currently being trialled, mobile-only, with a number of industry movers and shakers, including Rihanna, Eminem, Pharrell and Paramore, with buying opportunities set to be rolled out gradually in the coming weeks – and it’s likely to bring musicians and music lovers even closer.

Rihanna is just one of the A-list artists whose twitter account the 'buy button' is being trialled with

Rihanna is just one of the A-list artists
whose twitter account the ‘buy button’ is being trialled with

This isn’t the first time that Twitter has stood to dramatically shape artist-audience conversations: earlier this year, the company announced its exclusive, year-long partnership with Billboard for the ‘Billboard Twitter Real-time Charts’. Aiming to reflect the top-discussed tracks of the moment on Twitter and surfacing the most shared songs by new and upcoming acts, the ground-breaking charts empower artists to create a buzz visible to fans, other musicians and industry decision-makers in real-time through their engagement with audiences.

Neither is Twitter the first to attempt in-app, instantaneous e-commerce in the music sphere: San Francisco-based start-up Thrillcall expanded on its music discovery site back in 2012 with the launch of a free mobile app, offering live music lovers the chance to score last-minute, day-of-show tickets to coveted concerts.

As well as allowing users to search for artists and live listings in their area, it also specialises in delivering exclusive offers conveniently to their iPhones, with a mere button tap launching the Thrillcall ticket purchase page within the handset’s web browser. However, with listings and limited deals invariably catering to large U.S. cities only, it’s an instant ticketing solution that serves to bring only a sector of fans closer to seeing their favourite artists on stage.

For those of us on the other side of the pond, London nightlife app YPlan, also launched in 2012, offers a more suitable, yet equally spontaneous alternative, while taking a curatorial approach built largely around simplicity. Boasting a focus on a short list of events, co-founder Rytis Vitkauskas told The Guardian of the start-up’s aims to match great experiences for customers without the hassle of sifting through ‘reams of data’, confronting each user with a personalised list of events based on their tastes.

YPlan’s simple browsing experience also extends to the process of payment itself, which allows users to buy tickets in two clicks, as well as offering integration with Apple’s PassBook mobile ticketing system for iOS.

TicketsThe common goal that Thrillcall and YPlan seemingly aim to achieve is the running of a true, last minute marketplace where users can discover and purchase tickets to events in real-time – and Twitter looks set to expand on the solution with its latest endeavour. Not only will it be better placed to serve the increasing needs of an audience who have come to expect both faster transactions and interactions, it will also service the interests of the artist, providing a platform in which live events, merchandise and physical albums can be accessed and sold more quickly and efficiently than ever before.

Of course, Twitter also stands to gain financially by its relationship with musicians, who make up the majority of top followed accounts – a significance that’s likely to be the primary reason for their targeting in the buy button’s initial testing. By enabling users to make purchases in-app rather than being sent to third party sites, this will allow Twitter to charge a fee for facilitating the transaction and also keep people from leaving the platform, making the feature a key component in its e-commerce development.

Nevertheless, by further bridging that time-sensitive gap between artist and audience, the benefits for both parties is likely to be invaluable, and might just foster an even closer bond.

Outpost Newsletter

Campaign Focus – Artists


Outpost are thrilled to be working with the iconic Goldie for the next instalment of Ministry of Sound’s prized ‘Masterpiece’ series. Having worked a successful campaign for predecessor David Rodigan, Outpost are now promoting this next release, which drops on 18th August, across online and print. The musician, drum and bass icon, actor and artist has been on the scene for over 20 years and counting, and with over 3 million records sold worldwide to date and a host of prestigious accolades under his belt, ‘Masterpiece’ sees Goldie curate a three disc musical journey depicting his personal influences and inspirations to share with his fans.


Multi-talented French artist Chassol is releasing his new album ‘Indiamore’ in the UK. Already championed by BBC 6 Music’s Gilles Peterson, the pianist, composer, arranger and musical director for the likes of Phoenix and Sebastien Tellier presents here an unclassifiable artistic piece. Featuring a range of compositions spread over four movements, ‘Indiamore’ is his attempt at a harmonisation of life, sounds, motifs, noises and traffic from Northern India, manifested in an inspired ultrascore of audiovisual experimentation. Outpost are working across online, print and radio to promote the album, set for release on 18th August.

laurajaeLaura Jae

Electro-cinematic soul singer Laura Jae releases her debut EP ‘Silver Lined Hearts’ this month. Boasting a sound which sits somewhere between the atmospheric tones of The xx and the gritty melodies of King Krule, Laura has already been given the seal of approval by i-D’s Hattie Collins, along with being pinned as ‘One To Watch’ by The Guardian’s Paul Lester. Outpost are working across online, radio and specialist print for the release.

nowNightmares on Wax

Seminal hip-hop chillout project Nightmares On Wax have released their new 2-disc album ‘N.OW. Is The Time’ via the esteemed Warp Records. The distinctive duo, comprising DJ George Evelyn and Robin Taylor-Firth, spent their youth b-boying their way around the streets of Leeds and Bradford, becoming instrumental in the bleep explosion and consequently helping to shape the burgeoning trip-hop scene. Continuing their ethos of creating an immersive experience aimed to transport listeners into the joyful world of sound systems, all-day parties and endless fun, paradoxically, the only nightmare in this highly anticipated audio adventure is in the name. Outpost are promoting the album across print, radio and online.

Campaign Focus – Events

flowFlow Festival

Outpost are proud to be working across online and print for the second year running for Finland’s national Flow Festival, which returns from 8-10th August to the historic Suvilahti, a disused power plant a stone’s throw from the capital Helsinki. The latest artist update sees soulful R&B songstress Jessie Ware join the likes of Röyksopp and Robyn, How To Dress Well, Outkast, Die Antwoord, The National, Neneh Cherry and Jamie xx. Beyond the music, Flow offers a warm embrace of the arts, offering art displays from Scandinavia and abroad as well as showcasing art house film, cinema, lectures and an exceptional array of world spanning cuisine. Already attracting coverage on Clash, The Huffington Post and The Guardian, who have selected the event as one of their ’10 Best Small Music Festivals in Europe’, Flow looks set to provide a sensory overload of entertainment that’s not to be missed.

hydraThe Hydra

The Hydra is proud to announce their 2014 event series and new exclusive residency at Studio Spaces in London. Their monumental launch will take the form of a triple billed Bank Holiday special from 22nd-24th August, bringing an unforgettable line up of the very best underground electronic music to London’s doorstep. Created in 2012, the brainchild of former Head of Programming at The End, Ajay Jayaram, and electronic music connoisseur and off-location event pioneer Dolan Bergin (Electric Minds) – The Hydra (meaning a ‘beast with many heads’ in Greek mythology) has built an inimitable reputation for bringing the biggest names and most cutting edge labels in the world to London. Outpost are excited to be promoting the year’s programme of events across online and print.

This month we are also working with:

Danjasop – ‘Wino Rider’ – EP – 30.07.14

808INK – ‘Full English’ – Video – Rise Artists – 30.07.14

TJH87 – ‘Good Life’ – Youth Control – 30.07.14

UV Festival – Event – 09.08.14

Gracias – ‘Elengi’ – LP – Cocoa Music – 18.08.14

Sin Cos Tan – ‘Blown Away’ – LP – Solina Records – 18.08.14

Kendra Morris – ‘(I’m Gonna Be) 500 Miles’ – Single – 15.09.14

Goldie prepares his Masterpiece

MOSCD374_Masterpiece_Goldie_packshotGoldie, musician, drum and bass icon, actor and artist, has been on the scene for over 20 years and counting. With over 3 million records sold worldwide to date and a host of prestigious accolades under his belt, he is the perfect talent to front the next album in the prized ‘Masterpiece’ series from Ministry of Sound due for release on 18th August.

Outpost June 2014 Newsletter

Here at Outpost, we’re proud to work with some of the most innovative and forward-thinking clients, and our events roster is no exception. From 981Heritage, who celebrate their tenth anniversary with established artists including Austra and Blue Hawaii, to micro-event UV Festival, which returns to its lush Surrey location to play home to a host of emerging underground talent and a paintbox of neon colours, we’ll be beavering away to promote the best fests in breaking electronic music. To top it all off, The Hydra will be opening its annual calendar with a triple-billed August Bank Holiday special hosted by Resident Advisor, Ghostly International and Detroit techno label Blueprint.

Summer nights? We’ve got you sorted.

981heritage981Heritage “Son Estrella Galicia”, July 10th @ Oval Space, London

“981Heritage “Son Estrella Galicia” is a new festival which is rapidly making its mark, focussing on breaking electronic music.” – Clash Magazine, 2013

Spanish event brand 981Heritage “Son Estrella Galicia” makes a welcome return to the Oval Space in London on July 10th following its 2013 sell-out Baths headline show. Celebrating its tenth anniversary and its third London edition, the festival will present electronic band Austra, Montreal duo Blue Hawaii and London popsters Maxixe.

To mark this milestone, the Oval Space prepares for a comeback event of epic proportions – fresh from Coachella, Austra will headline this year’s London edition of the festival. The band will present their new four-track EP ‘Habitat’ live for the first time, out now on Domino Recordings.

In support, Grimes-approved girl/boy electronic duo Blue Hawaii will return to London with their blizzard of erratic vocal harmonies and deep house beats. Completing the line-up will be Maxixe, the new project from Micachu & The Shapes drummer Marc Pell and We Have Band singer Darren Bancroft.

Check out the playlist 981Heritage put together for Never Enough Notes and watch the official festival trailer on Style of Sound.

Tickets are on sale now and available from Songkick and Oval Space.

uvfestivalUV Festival, 9th August, Surrey

“Boutique, bijoux, intimate and a little bit secret.”Evening Standard, 2013


Returning to its lush and enchanting rural location in idyllic Surrey, UV is the festival for the artistically experimental and open-minded. Serving up exciting talent from across the electronic music spectrum, last year saw headliner Throwing Snow feeding his genre spanning sound to the eager ears of a loyal crowd of UV Festival goers.

Incorporating a variety of diverse festival treats and with intricate attention to detail, UV Festival offers a truly unique and intimate experience worthy of its position in the Evening Standard’s best ‘London Microfestivals’ list of 2013. Grazia further cemented it as a microfestival not to be missed, by featuring it in their ‘Microfestival Guide’ last year.

Independent record label Hijacker are the team behind the UV Festival originally formulising the organic concept of using the UV rave idea for a house party in deepest Brixton. Despite the drastic change of location the objective remains the same: to slather yourself in UV paint and rave until the sun comes up.

The festival boasts all the home comforts of the picturesque English countryside, with the green fields and hay bales playing host to a line-up of stellar underground house acts.

The 2014 electronic line-up sees Suze Rosser, ONE BIT and headliners HIM_SELF_HER previously released on Crosstown Rebels and Defected gracing the stage at UV. The festival also boasts a range of live acts including One Bit and The Wolf – whose moody live techno has seen him play sets at Bestival and Warehouse Project.

Early bird tickets have already run out, so attendees will have to act quickly as capacity has been limited to just 500 this year to maintain the intimacy that helped to make the first two years such a success.

Tickets on sale here.

hydraThe Hydra, 22nd-24th August, Studio Spaces, London

“The closest thing London clubbing has to The Proms is The Hydra – an expertly curated season of parties.” – Time Out, Best of 2013

The Hydra just announced their 2014 event series and new exclusive residency at Studio Spaces in London. Their monumental launch will be a triple billed August Bank Holiday special.

In its third year, The Hydra continues its mission to present the best artists, record labels and collectives set against a backdrop of the finest sound.

The three day launch party kicks off on Friday 22nd August with a 12-hour installment of unforgettable electronic music hosted by online electronic music magazine Resident Advisor – a night set to be a box-office sell out with an array of blockbuster house and techno deejays. The following evening showcases talent from independent American label Ghostly International with a truly special headline set to be confirmed imminently. Rounding up the weekend, Sunday marks the return of Detroit techno label and clubnight Blueprint.

In 2013 i-D Magazine stated The Hydra series were – “parties for a nightclub that doesn’t exist” and now, after two years of searching, it can be revealed that they have found a home for year three and beyond. Alongside their 2014 program, The Hydra is launching Studio Spaces as a newly fully licensed venue in the heart of East London. Currently operating as a state of the-art photographic studio during the day, for each night of the series it will be transformed into a unique event space with two studios, located only a few minutes walk from Shadwell or Wapping station.

Full line up:
Tickets are on sale now from Resident Advisor.


For those looking to venture further afield, we’ve got your summer holidays sorted too. Head to Helsinki this August for Finland’s national festival Flow, a celebration of established legends from Outkast, Neneh Cherry, Slint, The National, The Horrors and Yasiin Bey, aka Mos Def, to burgeoning local talent including the likes of Jaakko Eino Kalevi, Sin Cos Tan and Noah Kin.

Beyond its tradition of serving up a broad selection of eclectic and stimulating music, Flow Festival offers a comprehensive taste of the visual arts, exhibiting displays from Scandinavia and abroad as well as showcasing compelling art house cinema, engaging lectures and an exceptional array of international cuisine. What’s more, with its eco-friendly ethos and this year’s vegetarian theme, Flow Festival 2014 is set to cater for the boutique festival-lover’s every need.

Nightmares on Wax to release N.O.W IS THE TIME

WARP248 NOW Is The Time Packshot_480After 25 years of producing and recording music, Nightmares On Wax – Warp Records’ longest serving artist – will release N.O.W IS THE TIME on 16th June.

This highly anticipated album will also be available in a special ‘N.O.W Is The Time: Deep Down Edition’ box set, which will include the release in 2-disc CD and LP format, and a 12” x 12” book of unseen photographs, memorabilia and extensive interviews with key figures in the development of Nightmares On Wax, including Warp co-founder Steve Beckett, original Nightmares member Kev Harper, Robin Taylor-Firth, and George himself – conducted by Bill Brewster (author of ‘Last Night A DJ Changed My Life’).

The 2 vinyl LPs feature unreleased tracks; rarities such as their collaboration with De La Soul, classic remixes from the likes of LFO and Mr Scruff, and brand new re-works by Morgan Geist, Optimo, Loco Dice, Special Request and Ashley Beedle.

981Heritage “SON Estrella Galicia” announces tenth anniversary London show

981heritage981Heritage “SON Estrella Galicia” is a new festival which is rapidly making its mark, focussing on breaking electronic music.

The Spanish event brand makes a welcome return to the Oval Space in London on July 10th following its 2013 sell-out Baths headline show. Celebrating its tenth anniversary and its third London edition, the festival will present electronic band Austra, Montreal duo Blue Hawaii and London popsters Maxixe.

Mungo’s Hi-Fi announce new album

mungoForward-thinking dancehall dubbers Mungo’s Hi-Fi are pleased to announce the release of their new album ‘Serious Time’ via Scotch Bonnet Records.

This third double LP arrives hot on the heels of their massive collaborations with Major Lazer and Brighton production heavyweight Prince Fatty, the latter of which received rave reviews from Mojo and Clash: “A perfect encapsulation of the creative camaraderie running through British reggae right now, the sheer diversity of style on show is breathtaking” Robin Murray, Clash

The album will be released on Monday 2nd of June.

Outsight Report – May 2014

crowdEvery summer brings the same conundrum: the inevitable festival pick. Will it be mud-swaddling in Glastonbury, getting coastal at Bestival or donning the tie dye for Secret Garden Party?
Increasingly though, festival goers are jumping off the staycation bandwagon and venturing further afield to see their favourite acts play amidst a setting of far flung exotica. Perhaps the British love affair with national festivals is dwindling…

palmTake Yourselves On An Extended Holiday

The UK is grey, damp and generally prone to unpredictable temperatures, and with the rise of the all-in-one experience, greedy festival-goers now have the chance to add an extra holiday on top of the annual excursion by taking a little leap on a plane. These days, the European festival is a rite of passage for many youths, and the travel industry are happily embracing the growing trend by offering the popular trips as travel packages.

A festival abroad boasts the allure of sunshine, intriguing festival grub, and the perks of being surrounded by a group of more-than-usually friendly faces in a new, warm environment. Merging our annual festival excursion with a getaway to foreign shores has become both affordable and increasingly desirable, with an increasing number of choices.

The palm trees of Coachella, the beaches of Benicassim or the looming industrial architecture of Finland’s Flow Festival – more and more we are being swayed to choose festivals for their creative and ostentatious aesthetics. The destination is quickly becoming a festival’s biggest selling point, with the visuals and other-worldliness of the festival ambience become almost as important as the line-up itself. We want big, awe-inspiring sights, and are hardly tickled by a tent in a field now.

Us Brits are allegedly the most adventurous festival goers in Europe, and there’s no better opportunity to tread a festival path less travelled than in a foreign country, where you really get that sense of escapism. Switch off your phone, forget about work, and live in the moment, making the most of the sensory overload that exotic festivals do best.

penniesSave Those Pennies…

Festivals are always a drain on our pockets, and yet an event abroad gives you more value for your money in many senses. Due to the cheaper infrastructure of some countries, a ticket often costs a fraction of the price compared to in the UK, and a cheap flight could still see it being more purse-friendly than transport here.

A golden Glastonbury ticket can set you back over £200, yet an average ticket to an international festival is a mere £120 for a four day pass. A cheeky budget airline flight could cost you less than a train ticket across the UK. You do the maths.

If that wasn’t enough, international music events are increasingly offering festival and transport packages to attract a UK audience. According to a recent Festicket survey quoted on The Guardian last month, 20% of festivalgoers bought everything in one package in 2013, but 95% would like to do so this year. Flow Festival offered 10% off ticket prices exclusively for its UK audience and others offer discounts on hostels and housing. It’s all about really planning and managing the festival trip in advance – the way you plan your annual sun week in Spain, why not chuck in a festival as well to really maximise your holiday experience?

Let’s face it, we all love that feeling that you’ve really got your money’s worth. Plus you can annoy all the unlucky friends who didn’t get a ticket with over-the-top tales of that handsome Scandinavian guy you met while watching The Horrors under a giant balloon in thirty degree heat. It happened, promise.

skydiveKeep Those Expectations High!

Nowadays we see a lot more professionalism coming to festivals. An incredible music line-up doesn’t always cut it, so more and more festivals are incorporating art installations, award-winning and world-spanning cuisine experiences, lectures, film screenings and partnerships with fashions brands. Thankfully, it seems we can finally wave goodbye to crappy burgers at a broken picnic bench: we expect more nowadays, and we’re getting it.

With all the cultural draws international festivals bring, the festival arena is no longer limited to the young crowd like it used to be. A spotlight seems to be shining on a more mature, affluent crowd, who want the magical music, the culture, the eco-friendly environment and the tan to go alongside it.

Flow Festival 2013 Sunday 11th of August 2013Check Out The International Acts

For most large scale festivals in Britain, the line–ups are pretty solid but what you don’t get are the smaller international acts that you’ve never heard of but blow your mind. Be sure to check out the local talent and you just might discover your new favourite band.

So what are you waiting for? Dust off those passports and get exploring.

Outpost artists head to The Great Escape

Summer is a’coming, and for Outpost that can only mean one thing: festival season. We’re kicking off the annual calendar with an action-packed trip to The Great Escape, where our clients will be representing from across the northern hemisphere. From the gritty realms of noise-rock to the enchanting world of chamber-infused post-punk, our artists have got something to float every boat. Give us a shout if you’re heading down!

Flow_FlyerFlow Festival 2014

Finland’s national festival Flow will be organising an exclusive event on Friday 9th May at the Brighton Dome restaurant for music professionals and the media in association with Music Finland, this year’s Great Escape lead international partner.

The event will include Nordic delicacies and drinks, an exclusive DJ set from flourishing Finnish act Jaakko Eino Kalevi, along with an exciting opportunity to win a ticket and travel package to the event this summer, which takes place from 8th-10th August.

Already confirmed on the bill are veteran hip-hop act Outkast, British shoegazers Slowdive, gloom-rock merchants The National, controversial South Africans Die Antwoord, Janelle Monáe, Darkside, Blood Orange, Charlie XCX, Mac DeMarco, Bonobo, Jon Hopkins, Jamie xx, Little Dragon, Joey Bada$$, Action Bronson and Pusha T.


Championed by the likes of Drowned In Sound and Artrocker, both of whom requested the Oslo trio to perform on their Great Escape stages, indomitable Norwegian noise-rockers Deathcrush are set to take the Brighton fest by storm.

Having recently scooped ‘Best Music Video’ at the Atlanta Film Festival for their latest offering ‘Lesson #16 For Beatmaster V / Fun’, and already renowned for their enthralling live shows, Deathcrush show no signs of slowing down. Their two performances at The Great Escape will form a part of their impressive 17 date UK tour in May, which will see them share a gruelling schedule of energetic shows across Britain with critically acclaimed US act White Denim, as well as playing a number of headline gigs.


The_Beaches_Beach_Shoot8494The Beaches

Since signing to Three Six Zero Group, a partner of international superstar Jay Z and his US entertainment giant Roc Nation, all-female alt-rock outfit The Beaches have garnered significant attention abroad. The Canadian fem-rock quintet seduced fashion house French Connection UK with their soft electro-rock music and edgy lascivious style to become the soundtrack of FCUK’s Autumn/Winter campaign 2013.

The Beaches have also previously supported Kings of Leon and gained attention for their performance at this year’s SXSW. Currently embarking on a five date UK tour alongside the iconic Brody Dalle of The Distillers to celebrate the release of their 5th May EP ‘Heights’, their trip across the pond will culminate in an array of headline gigs in May, which includes a soon-to-be-announced appearance at The Great Escape. Watch this space!



London-based genre-defiers LazyTalk return to The Great Escape this year with their unique blend of Indie, Ska, Punk, and Drum ‘n’ Bass – a combination that has seen them tear up venues across the UK for the past two years, leaving a dedicated hometown following in their wake.

Having headlined London’s Scala, appeared at LeeFest and supported Babyshambles on their UK tour, as well as performed at Camden’s Roundhouse Rising Festival, the Lazytalkers have also released their latest single ‘Just A Ride’ – a rich, transitional tune that keeps on giving.


Human_Pyramids_Double_Exposure_Press_Shot_croppedHuman Pyramids

Harnessing the power of a 25-piece choir, a Glaswegian Balkan Brass Band, a classically-trained String Quartet and a veteran rhythm section blended with guitars and synthesizers (along with the occasional pot, pan and wine bottle) alternative orchestral ensemble Human Pyramids epitomize ‘stage presence’ in their unforgettable live performances.

Debut shows have included a magical appearance at London’s Union Chapel along with the headline slot at Manchester’s Carefully Planned festival, and their Great Escape performance promises an equally enchanting experience.

ST. MARY’S CHURCH – 10TH MAY – 9.30PM-10.15PM