Kendra Morris – one to watch

kendra-morrisWith Kendra nominated as one of Outpost’s ‘one to watch’ in our Christmas newsletter, she has really delivered (if we do say so ourselves!) The lead single from her album, ‘Concrete Waves’, was exclusively aired on Lauren Laverne’s BBC 6 Music show and her personal playlist. The remix of ‘Concrete Waves’ by DJ Premier, who has recently remixed Disclosure’s ‘Latch’, was premiered by Huw Stephens, BBC Radio 1. With great support already for the single, Kendra’s debut album‘Banshee’ is set to follow in the same great footsteps. With this release, Kendra has created something which encompasses old and new, whilst at the same time still managing to display spectacular originality and emotion.

Lauren Laverne, BBC 6 Music: “I absolutely love this track, I love it, I think it has a very cinematic, David Holmes-y feel. We do hope to hear more of her in 2014.”

The revolution will be livestreamed

outsight_thumbTraditionally, if you wanted to hear a live set by a band or DJ as it happened, but weren’t actually able to get to the venue, you’d have to hope that it was being broadcast on the radio. It’s not uncommon, but in the grand scheme of things you’ll be lucky to catch a great deal of those shows you just didn’t get around to buying tickets for – especially if you’re looking for anything less than a household name.

Of course, like most things in the music world, the internet has changed this. The music video has become the hottest commodity in music, and now every artist is able, fairly easily, to get some sort of video content online. It’s reasonably inexpensive to get a reasonably good, if a little basic, video on YouTube, and bands and fans alike share live recordings every day of the week (some better than others).

Because of this, artists are continually having to step things up in order to stand out. Recently Pharrell Williams released a 24 hour video, which saw his track ‘Happy’ on a constant loop, synced to a different celebrity dancing and singing along each time it began again. Bob Dylan has also got in on the act, putting out an interactive video for ‘Like A Rolling Stone’ with a similar theme. Dylan’s video allowed viewers to switch between sixteen channels, each with a different person lip- synching along.

But while there is much innovation still going on in standard music videos that run from beginning to end when you hit play, it’s livestreaming that’s the real emerging medium for engaging and interacting with fans. And while pretty much anyone can get a bit of decent video content online, livestreaming is a different thing altogether. For the most part, it still requires gatekeepers to facilitate this. Boiler Room is a perfect example, bringing live DJ sets from around the world to music fans in their own homes. It’s more prolific and has a wider selection than, say, Radio 1, but there’s also a selection process that means it’s not for everyone, artists and fans alike.

There are artists who have been sidestepping the gatekeepers and livestreaming themselves for more than a decade now, but as streaming becomes the norm for all forms of music consumption and technology improves, soon it will hit the mainstream.

For a time, Ustream looks like it might be the turning point in this area, but it was perhaps a little ahead of its time. Sometimes, it takes a big player to move at the right moment, and that’s what makes YouTube’s increased provisions for livestreaming so interesting.

The platform has live streaming options for large events for some time now, the video feeds from the Coachella festival over the last few years being a prime example, but earlier this year it opened this up to more accounts. Users must apply to have this option added to their accounts, but once its available, setting up a live broadcast is fairly simple (YouTube will even provide some of the backend technology, if you don’t have it available).

YouTube has also recently stretched the idea of what an online broadcast can be, with its YouTube Music Video Awards seeing artists and video directors creating ‘live music videos’, performed, acted and filmed on stage. Meanwhile, Lady Gaga livestreamed her recent ‘artRAVE’ – the multi-million dollar launch party for her new album, ARTPOP – on Vevo.

Not quite livestreaming, but another very interesting innovation in online live music broadcasting, is Soundhalo, which provides downloads of live video and audio recordings in (almost) real time to paying users via a mobile app. The service provides fans who attend shows with a high quality memento of the performance, and allows those not their to experience it as it happens and again whenever they want.

The app launched at Alt-J’s Brixton Academy show in May (and later used by Atoms For Peace), with the band’s Gus Unger-Hamilton saying: “I think the future of music and technology as an artist, and looking at how artists and fans interact, is really exciting. Artistic output no longer has to be dictated by the things it used to be. It used to be how much music can you fit on a vinyl record? And how long is a video cassette? Now that no longer has to be the case.”

Of course, the level of production required for full scale video broadcasts like this is still way beyond what many artists can afford to produce (particularly at the YouTube MVAs and artRAVE end), but a simple set up can prove very effective too. As more and more artists begin producing their own video content, artists need to find new ways in which to stand out. An acoustic performance videoed and put online at a later date remains a nice extra for fans, but an acoustic gig broadcast live at a specific time creates an event and builds a buzz.

Similarly for DJs, only a fairly simple set-up is required to broadcast a live set, one camera and sound plugged through a laptop and online will give people an insight into what they could have been enjoying in person.

If an artist still feels that they don’t have the technical set-up to provide a video feed that properly represents them, live audio is still an option, and one much easier to provide. Services such as Mixify provide the tools to broadcast audio live and allow fans to listen via their computers or mobile phones instantly. And, like with YouTube, if a big player such as SoundCloud was to begin offering this, it could be a real game changer.

Benji Boko to release Remixes Vol.2

benjiBeat maker Benji Boko is releasing his eagerly anticipated album, ‘Remixes Vol. 2′ this October. ‘Remixes Vol.2’ is an energetic piece of work, drawing from influences across the board. The album features Boko’s remix of Jay-Z’s ‘99 Problems’, Little Dragon’s ‘Little Man’, Roots Manuva, Daft Punk, Lazy Habits and Missy Elliot’s classic, ‘Lick Shots.’ A slick album exploring everything from blues, soul, hip hop to funk, the collective piece is sure to keep you glued to the dancefloor.

The album will be available to download from from 7th October.

Campaign Focus – September 2013

dalataDa Lata

Back again after 20 years, Da Lata are releasing their latest album ‘Fabiola’ through Agogo Records. Chris Franck and Patrick Forge are famed for melding elements of Brazilian and African styles with everything from folk, rock and psychedelia to spoken word and soul. Both can be charged with popularising Brazilian music on an international stage. Their new album ‘Fabiola,’ their first in ten years, is set for release in October 2013 and marks a new era for Da Lata. The album draws on a worldwide family of performers, including appearances by singer and guitarist Luiz Gabriel Lopes from tropicalia band Graveola, Luisa Maita and spoken word and rap artist Rich Medina. Outpost will be working online for the promotion of the album which drops 14th October.

samSam Thomas

Sam Thomas is releasing his third single, ‘Internal Ether’ from his new album ‘Blind Theatre’ which will also be released via Just Music, a label who have previously discovered and nurtured the early career of Jon Hopkins and Mogwai. A classically trained multi-instrumentalist with a healthy disregard for musical barriers, Sam hovers on a fine line between cinematic post rock and ambient electronics. His acclaimed debut single ‘I’m Gonna Be A Witch’ had the remix treatment by Alt-J’s Thom Green, and was his first commercial remix release. Outpost are working across radio and online.

shapeNZ Shapeshifter

Having reached number one in their native New Zealand with ‘Delta’, NZ Shapeshifter are now releasing their 5th studio album, in the UK. This elemental, electronic soul outfit have produced their most fearless album yet, building upon their drum and bass heritage while barrelling forward into new territory, unhindered by BPM counts or genre. Previously NZ Shapeshifter have released records through legendry south London drum and bass label, Hospital Records. Outpost are working across online and radio for the promotion of the album which drops 22nd September.


Rising producer Cadenza is releasing his hotly hyped single ‘The Darkest Hype’ via Dummy Records. Featuring heavy vocals from Brooklyn rapper Deena Jonez, the single is also backed with remixes from 16 year old beatmaker – Wondagurl (who is already affiliated with Kanye West’s G.O.O.D Music and produced a track off Jay-Z’s platinum-selling album, ‘Magna Carta… Holy Grail’) and dub producer Moresounds. Cadenza also produced two tracks on Ryan Leslie’s upcoming album, ‘Black Mozart’ which is released this week. Listen out for tracks ‘I Love It’ and ‘Higher.’ Outpost are promoting ‘The Darkest Hype’ across online.

toolroomToolroom Records

Celebrating their landmark tenth anniversary, Toolroom Records have a host of activities planned for a campaign that will run from the end of July to October. One of the world’s leading dance record labels, Toolroom have released a special edition three disc compilation, mixed by Mark Knight as well as releasing 10 weeks of new music, interviews, features and competitions. Their landmark anniversary celebrations will climax with a grand finale weekend takeover at the Ministry of Sound, London on 4th and 5th October. Outpost are working across print, radio and online.

mrbongoMr Bongo

Mr Bongo are extremely proud to present ‘Brazilian Beats Compilation 7’, a new twenty track compilation exploring a mixture of Brazilian classics, current Bongo favourites and unreleased gems. The album features the likes of Junip, Karol Conka (who is additionally set to release her debut album ‘Batuk Freak’ in 2014), Jackson Conti, Claudia and Zapatta. Also newly re-issued via the label is African rock band Blo’s rare album ‘Chapter One.’ Originally released in 1973, the timeless album mixes mind-expanding psychedelia and funk of late 60’s rock from the Western world. Mr Bongo records started life in 1989 and now 20-something years on, they have an impressive recording roster featuring some of the best Brazilian, Latin, reggae, African and jazz music and artists. Outpost will be working across online, press and radio for all releases.

radarRadar Music Videos

We are extremely pleased to be collaborating with Radar Music Videos, an award winning, worldwide network, connecting record labels and artists to professional music video directors. Radar Music has been able to collaborate with over 600 major and indie labels, 2,500 artists and 8,000 directors and can count Jessie J amongst their current clients. Radar supports the promotion and commission of exceptional music videos with their biggest success to date being, Alt-J’s multi award-winning ‘Breezeblocks’ video, which currently has over 16 million hits on YouTube.

This month we are also working with:

Fat Freddy’s Drop – UK Academy Tour – Kartel Collective
Julien Mier – ‘When Will You Wake Up’ – EP – King Deluxe
Megan Wyler – ‘Through the Noise’ – Album – Nowever Records

Check out our new services:

Outpost Distribution and Outpost Publishing

Is the first deal an artist needs a PR deal?

outsight_thumbYou can also read the original article over at the official PRS magazine –

The music industry has changed immeasurably over the last fifteen years, particularly for new artists looking to establish themselves.

Up to the late 90s, the route into the music industry for any band was fairly simple – write some songs, play some gigs, record a half decent demo and hope that a label A&R would notice you and sign you. Management and legal representation would hopefully come before that, but a record deal was generally the catalyst for most of the other key deals falling into place. But as budgets have shrunk, record labels have become less willing to take risks on unproven acts. The early investment that might help a band gain their core fanbase is now less likely to come from a record company.

This makes it appear more difficult for musicians to get their big break – and in many ways it is – but there were also downsides to the old system. If you were a relatively new act signing to a major label particularly, you’d likely find that you were amongst a number of similar sounding acts signing at the same time. The general rule of thumb was to sign ten acts at a time, often fairly early in their development, on the assumption that one or two of them would probably be a success. The other eight, well, they’d be quietly dropped at a later date, having released very little (if anything) and with no foundation to continue to build their careers further.

More risk averse record labels mean that while artists are less likely to get that record label investment, they also have more opportunity to develop and establish themselves in their own right before launching themselves on the wider public.

However, of course, there are many other acts attempting to do the same thing, all jostling to pick up early gigs and media coverage in order to build a strong early fanbase. This is why a deal with a PR company, rather than a label, is now the first deal a band should look for.

The most important things for any act to concentrate on are writing songs that are both good and that they can perform well. This is the basis for everything that comes afterwards. However, it is not a guarantee of success. People need to know about these songs and this great band performing them. A band on their own can do a certain amount to bring this attention – simply playing gigs that are good will get you a certain amount of the way, but only to the stage where once you might have hoped to have attracted a label keen to take a gamble on a few acts to see what stuck.

To really build that fanbase of people who will hang on an artist’s every word, ahead of all the other artists vying for those same people’s attention, a PR company can ensure that theirs is the music the public want to hear more of.

It’s cheap and easy to record music and put it online now, but getting it out to people is a different matter. PR companies have established relationships with journalists, who will invariably ignore contact from individuals they don’t know. A good PR company will be able to put an artist’s music in front of key journalists they believe will be receptive, and most importantly get them to write about it.

This is important for two reasons. First, it puts that music instantly in front of a much wider audience that than an artist could hope for by simply having it on a SoundCloud profile. Secondly, it means they are now a band who are being talked about. Not just talked about, but liked on Facebook, followed on Twitter, played on SoundCloud – all of which are simple measures of success that A&Rs will monitor as the profile of a new artist grows.

Just because they aren’t looking to sign a particular artist right now, doesn’t mean that they aren’t interested. A&Rs constantly monitor bands online who they think show promise, and social media stats are one of the key things they look for to gauge early success.

And it’s not just those A&Rs. Early coverage will help an artist get more, better and bigger gigs, which further builds their status, and will hopefully gain yet more media coverage, likes, follows and plays. This will also attract other industry figures, such as managers and booking agents, who will further help an artist to develop and establish their career.

A strong start such as this not only helps artists to get their foot in door, but will give a much better opportunity for longevity once that career is more established. Come albums number two, three, four or maybe even more, the profile built in those early days can become a platform for the future.

Outpost launches distribution and publishing arms

distpubOutpost has announced the launch of two new services – Outpost Distribution & Outpost Publishing. Check out the full story over at Music Week

The new companies allow Outpost to offer a unique service of PR, distribution and publishing to their clients, while still retaining the option to release records via in-house label 3 Bar Fire Recordings.

David Silverman, Outpost Managing Director, said ‘We can now provide a centrally managed business solution to record labels and artists. As our PR arm continues to grow, this new extension to our services will allow us to help a wide range of music companies. We are delighted to move into partnership with INgrooves Fontana for our distribution arm.’

Outpost Distribution is powered by indie distributor INgrooves Fontana which allows Outpost to distribute to over 600 online and mobile destinations worldwide in over 100 territories.

Quentin Chambers, INgrooves International’s Director of Business Development, said ‘We are thrilled to be partnering with Outpost on their new Distribution service. By combining their significant promotional experience with INgrooves enhanced distribution, marketing and artist services, Outpost are in a unique position to offer something meaningful and different to labels and artists.’

Outpost Publishing has most recently signed Finnish electro house duo TJH87’s anthemic forthcoming single ‘Deadlock’. It is set for the same reception as their last single ‘Break Away Kicks!’ which went to #1 in the iTunes Dance chart. Hotly-tipped producer Pablo Nouvelle has also signed to the publishing company.

Outpost Media will continue to manage PR campaigns for its brand and music clients across press, radio, TV, social media and online. Current projects include Fat Freddy’s Drop, Shapeshifter, Sam Thomas (Just Music), Flow Festival, Modeselektor and more.

For more information please contact David Silverman

Campaign Focus – August 2013


We are proud to be working across press and online for the legendary Modeselektor. Fresh from making their second Moderat album, the duo are set to release ‘We Are Modeselektor,’ a revealing behind the scenes documentary following the history of the two techno beat makers. The DVD reveals the history up to the present day of Gernot and Sebastian by means of numerous interviews with Modeselektor themselves and companions such as the VJs from Pfadfinderei, Ellen Allien and Moderat band colleague Sascha Ring. ‘We Are Modeselektor’ was screened at the historic Roundhouse in London followed by an exclusive performance this past May. Check out the two front covers we achieved with Crack and DJ Mag.

flowFlow Festival 2013

Finland’s largest music and arts festival, Flow, are gearing up for its August showcase which Outpost are working across online and press. This year marks Flow’s tenth anniversary and sees the festival bringing music from old school legends to topical newcomers, Scandinavia’s finest and a whole host of international talent. The latest artist update sees one of the world’s most respected alternative artists today, Cat Power, joining the likes of Grimes, My Bloody Valentine, Bat For Lashes, Hudson Mohawke, Julia Holter, Factory Floor, Woods, Moderat, Ravi Coltrane and Jacco Gardner. Returning to the historic Suvilahti, a disused power plant which is only a short walk away from the centre of Helsinki, the festival embraces its penchant for urban spaces and modern art, setting it aside as one of the most exciting and innovative festivals of the summer.

fatFat Freddy’s Drop

Heavyweight soul providers Fat Freddy’s Drop are about to take flight once again with the worldwide release of their new album ‘Blackbird’ on 24th June 2013. ‘Blackbird’ is the third full-length release from the New Zealand band and will see the band exceed half-a-million album sales worldwide, the result of playing over 800 shows in their career-to-date. This year, Fat Freddy’s Drop celebrate a decade of European touring and perform a sold out gig at The Village Underground on 26th June. Outpost will be promoting the album across press.

skintsThe Skints

East London’s young dub/punk upstarts, The Skints, are back this summer with the special edition re-release of their album ‘Part & Parcel.’ The album now contains previously unreleased dub inspired gems, produced by the legendary dub aficionado Prince Fatty. To celebrate the release of their special edition album, The Skints have embarked on an extensive UK tour. ‘Part & Parcel’ will be released via Bomber Music on 24th June. Outpost will be promoting the album and tour across online and press.

funkFunk Globo

Mr Bongo are extremely proud to present ‘Funk Globo: The Sound of Neo Baile’, a new compilation which features 14 unreleased and exclusive tracks from worldwide producers that reinterpret the Brazilian Baile Funk sound. Neo Baile is an innovative take on the traditional sounds and aesthetics of Brazil’s Baile Funk (or Funk Carioca) that challenges the established order to create something new, exciting and forward thinking. Mr Bongo records started life in 1989 and now 20-something years on, they have an impressive recording roster featuring some of the best Brazilian, Latin, reggae, African and jazz music and artists. A truly global compilation, ‘Funk Globo: The Sounds of Baile Funk’ is a don’t-miss-it release, out 10th June 2013. Outpost will be working across online, press and radio.

This month we are also working with:

Futurecop! – ‘Superheroes’ – Single – Kiez Beats
Hylu & Jago – ‘Uplifting Riddim’ – Single – Unit 137
Pablo Nouvelle – ‘Pablo Nouvelle’ – LP
Memory9 – ‘The Abyss Within’ – EP – Mneumonic Dojo
Sam Thomas – ‘I’m Gonna Be A Witch’ (Alt-J Remix) – Single – Just Music


Joe Mckee – ‘Burning Boy’ – LP – Big Ship
Futurecop! – ‘Coming Home’ – Single – Kiez Beats
No Middle Name – ‘Another Season’ – Single – Mollusc Records
Hourglass Sea – ‘Live From The Crematorium’ – LP
Sam Thomas – ‘Blind Theatre’ – LP
TJH87 – ‘Deadlock’ – Single

Fat Freddy’s Drop fly high with ‘Blackbird’

fatfreddysWe are pleased to welcome to our roster heavyweight soul providers Fat Freddy’s Drop, who are about to take flight once again with the worldwide release of their new album ‘Blackbird’ on 24th June 2013. ‘Blackbird’ is the third full-length release from the New Zealand band and will see them exceed half-a-million album sales worldwide, the result of playing over 800 shows in their career-to-date. This year, Fat Freddy’s Drop celebrate a decade of European touring and perform a sold out gig at The Village Underground on 26th June.