The Outsight Report #14

How artists can improve their spending on social media instantly….

A bi-monthly report highlighting current issues and developments in modern culture. In a break from our traditional Outsight Report format, we caught up with Adam Libonatti-Roche to discuss a subject that should be important for artists at all stages of their careers.

Whilst discussing his views on promoted content, boosting posts and managing ad campaigns online; we shed some light on the possibilities available and potential pitfalls for artists spending money on social media.

When artists are spending money advertising on social media, what type of content should be prioritised, are there obvious things to avoid, and do they differ from platform to platform?

As a band, you should make everything you do an occasion, and be smart when spending money on social media.

There have been stories of bands creating advertising campaigns targeted at those who work at Atlantic Records, filling the newsfeed with sponsored content about their latest single. This can be seen as a really good idea; an innovative one perhaps, however user reception to social media advertisements depends on the platform. As a label manager, you would expect to be approached by bands but sometimes, Facebook is your space for friends or family. A chance to relax away from the work that takes up your 9-5, so perhaps not the best platform to be over intrusive.

Should artists focus on one big promotional campaign to maximise reach, or is the ‘little and often’ approach more effective?

When running campaigns on social media, it’s best to test. I know that may sound contrived but it’s true. This testing means getting to grips and understand who your audience is on every channel whilst finding out what works.

The Demographics; don’t try and advertise something for the 40+ on a service where your following is 21 – 28. That’s obvious when written out, but the number of companies who run social campaigns without a targeted audience is staggering.

Start with mini campaigns but make sure you are tinkering with the content throughout. Check what adverts are bringing in the most engagement. The bidding advertising model means you need to put your eggs in the most successful basket.

How do you deal with negative feedback?

Negative feedback is woven into the fabric of social media. If you take notice of positive responses to your campaign, then the same should happen for the negative end of the spectrum. Actually, scrap that. Negative reactions are more important than patting yourself on the back.

Social media is full of trolls (those who purposefully cause problems) but that’s not a reason to ignore negative comments in general. Find out what the problem is, if there is an actual problem. The worst responce in most situations is no response.

How do you know if you’re doing a good job?

Tracking. Track everything. If your campaign is to build your community on Twitter, then you should be tracking how many followers your campaign brought to the account. The same goes for when pushing a product online; check how many referrals social media brought to your site. Work out if the budget set was worth it.

Adam Libonatti-Roche from the 405

Adam Libonatti-Roche comes from a background of writing about music, films, games & tech and is currently a contributor at The 405. Follow him in twitter for more expert opinions on all of the above: @baconchin

Please get in touch if you would like more advice on social media or have any comments on anything discussed here. We offer bespoke services to our clients and always aim to support and consult in any areas that help us achieve the best results for our PR campaigns.

Outpost supports Dark Matter… and more events to keep you warm this winter

Last month we provided a sample of our current roster in this handy playlist, so surely the natural next step is venture out and experience our artists in the live arena. The following event previews also include an introduction to Dark Matter, an important new charity exhibition that we’ve chosen to support…

Outpost supports Dark Matter… and more events to keep you warm this winter

Dark Matter @ Shoreditch Platform : 27th November

We’re very proud to be partnering up with the first of it’s kind, not-for-profit exhibition, showcasing a diverse range of art centred on mental health and depression. As well as a presentation of works by various artists and illustrators, the event will include talks by key London-based speakers and poets such as Mr Exposed from BBC’s ‘Being Black Going Crazy’ and founder and curator of ‘Unmasked Women’, Nicole Crenstil, along with performances from some of South London’s most exciting new artists, such as SBTV-approved grime emcee Ms Banks and alternative R&B/neo soul songstress NIPAH. The event is supported by mental health charities, Mind UK and SANE.
Doors: 6:00pm | Curfew: 10:00pm | Price: £5.90

nambucca-250Hungarian Electronica @ Nambucca : 30th November

Nambucca and Drum & Monkey present a night of Hungarian electronica with headline act Žagar and support from electronic/downtempo newcomers Belau. Žagar are one of the most significant bands to come out of the burgeoning Eastern European electronica scene. The five piece have received staunch support from the likes of BBC 6Music’s Don Letts, Amazing Radio and Future Music, whilst also being nominated for ‘Best Hungarian Act’ at the MTV European Music Awards following the success of their hit single ‘Wings of Love’. Support comes from promising Hungarian four-piece, Belau, whose debut single ‘Island of Promise’ was in Deezer Hungary’s ‘Top Hits of 2015’ and appeared in HBO’s TV series ‘Aranyelet’.

Click the image for an introduction to the event and a taste of the energy that Zagar and Belau will bring to the Nambucca next week.

Doors: 7:30pm | Curfew: 12:00am | Price: £15


makola-koko-landscape-1-250Makola @ KOKO Camden : 25th November

Fresh from the recent success of their feel-good single ‘Black Man Statues’, West African flavour and East End behaviour, Hip-Hop conscious duo Makola will be bringing their hard-hitting rhymes and grimier energy to the legendary KOKO Camden on November 25th. ‘Black Man Statues’ has already caught the attention of Mistajam, Huw Stephens and DJ Target.
Doors: 11pm | Curfew: 4am | Price: £5

kinakjous-1-250Kinkajous @ Stage 3, Hackney : 13th December

Gilles Peterson-approved nu-jazz five piece Kinkajous will doing their bit to warm some souls in the closing weeks of 2016. Expect ‘legendary‘ exploratory beats, flirtatious clarinets and swirling synths at Stage 3, Hackney on 13th December, as well a show at The Finsbury on the 29th of this month. Take a look at the hypnotic colour-intense new visuals for ‘All Kindshere.
Doors: 8pm | Curfew: 12pm | Price: £6


Recent Events

noep-4-crop-250NOËP @ The Lexington : 11th November

In his first ever London show, Estonia’s finest, NOËP descended on the iconic Lexington to support his newest single ‘Rooftop’, after being championed online by Indie Shuffle and Dancing Astronaut. Not allowing the evening to be marred by the earlier misfortune of losing all his equipment in transit, NOËP flawlessly performed all of his catalogue, including hit singles ‘Move’, ‘Golden’ and crowd favourite ‘Rooftop’. His infectious energy radiated through the crowd as everyone bounced in unison to get the foundations of the venue shaking.

arch-live-crop-250Archivist @ St Pancras Old Church : 7th November

The accomplished four-piece delivered a grandiose set of material including the latest single, ‘Same High‘, which was featured by Red Bull this week. Having picked up support so far from BBC Radio 1, 6 Music, Noisey, Dummy, The 405, Dork and Clash, and with a collective live CV including Blur, Friendly Fires, Rosie Lowe, Ghostpoet and Questlove, the expectation was high. The band leader Ed Begley showcased his impeccable voice whilst switching between instruments in a captivating fashion, and by the close of the set we were more than pleased to have our expectation met by a truly timeless audio/visual performance.


Please get in touch if you want to find out more about any of these events, artists or services at Outpost, and check out the Spotify sampler for the these events below…


Outpost Newsletter: Inside Tracks – ‘Sampler’

It’s been a fruitful month here at Outpost. September saw our spotlight focused on our Nordic clients, with the creation of our ‘Nordic Noise’ playlist, thanks again to i-D, The Line of Best Fit, Reykjavik Grapevine and more for their tips. This month however, Outpost has been keeping up to date with more international trends; working with a host of innovative labels and their exciting new artists from France, Germany, the US, Barbados and more. You can listen through a sampler below and check out a number of highlights here…

International Success

awir-leonNowadays Records
Joining forces with the pioneers of the Parisian beat scene Nowadays Records, we launched Awir Leon’s solo project ‘Giants’ and immediately caught Phil Taggart‘s attention at BBC Radio 1 with his immersive sound, before going on to premiere ‘Maybe We Land’ on Highsnobiety. The video, filmed entirely by a camera on a skateboard, was heralded as a “truly unique” and “hypnotising” creative concept. At the same time his Danish label mate Sekuoia was smashing the Hype Machine chart with a flood of blog posts around debut album release ‘flac’, from the likes of Pigeons and Planes, The Line of Best Fit and IDOL to name a few.



We’ve been promoting two diverse releases from Berlin house music tastemakers Exploited. Shir Khan’s retrospective compilation ‘Dancing & Romancing’ filled with deep house hits from Claptone, Doctor Dru and Adana Twins was tipped in mixmag and championed by DJ Mag as “Big, ballsy and bumping- basically this is tech-house to die for”. Noisey, Magnetic Magazine and the Guardian were among the numerous enthusiasts for rising female deep techno/house DJ Joyce Muniz, who followed closely with debut LP ‘Made In Vienna’.




Sofi de la Torre
has seen enormous success with her new single ‘Flex Your Way Out’, a trap infused collaboration with LA-based multitalented artist Blackbear (James Blake, Pharrell and Justin Bieber). Now based in Berlin, Sofi returned to Las Palmas to shoot the video. With a torrent of online support from Wonderland, Nylon, Pop Justice, Chill Nation, and a run in DJ Booth’s indie chart, Sofi also received her first play on BBC Radio 1 courtesy of Jamz Supernova, and found herself in a number of ‘Flagship’ Spotify playlists. In the last 3 weeks alone ‘Flex Your Way Out’ has racked up over a million plays!


Outpost In Progress


Them There Records
Portland-based Schaus’ unconventional approach to experimental songwriting yields highly original sonic creations. The “syrup-laden beats” and “oozing melodies” of ‘Galileo’s Song’ has been championed by Clash, who stated that “the sheer sensory overload on display is remarkable”. November is sure to be a busy month for this enigmatic artist.

New Brand Launch

David Watson
Outpost is continually expanding its musical horizons and has taken on a new venture within the fashion sector. We are promoting a whole new brand launch of wearable artwork by British designer David (Samuel Petty) Watson. For more information check out

And Finally

Inside Tracks : October Sampler
We have created an international playlist to bring in November, a sampler including all our recent campaigns on Spotify. So dig in by clicking the image below, and do get in touch if you would like more information about our featured clients or services.


Inside Tracks: ‘Nordic Noise’


With help from some of our favourite publications we’re bringing you a playlist packed with new Nordic tips in our ‘Inside Tracks: Nordic Noise’ newsletter edition.

Nordic countries are pretty alright at the music thing. We’re not pretending this is a new phenomenon by any stretch, we were all there when Sigur Rós appeared on the Simpsons, and we know Abba won the Eurovision Song Contest way back in 1974, but there’s still a wealth of talent flowing out of the Nordic countries and it’s showing no sign of slowing: they just won’t quit.

Alongside a number of Outpost clients like Smerz, KIll J, Sekuoia, Slowes, Felix De Luca, Baby Blood, BLØSH, we’ve also featured a host of incredible recommendations from the good people at i-D, The Line Of Best Fit, Ja Ja Ja, Nordic Style Magazine, NME / 6 Music, Alfitude and Swede & Sour.

We hope you find plenty to enjoy here, and if you’d like to know more about any of the artists included please get in touch. For any of you based in London you’ll also have a chance to catch our upcoming shows next month, see full details below…


i-D – Frankie Dunn

GKR – ‘Tala Um’
Sturla Atlas – ‘Mean 2 U’
Reykjavikurdaetur – ‘Hæpið’

The Line Of Best Fit – Paul Bridgewater

GANGLY – ‘Holy Grounds’
Dagney – ‘Backbeat’
Sigrid Raabe – ‘Two Fish’

 NME / BBC 6 Music – Andrew Trendell

Sløtface – ‘Bright Lights’
Strange Hellos – ‘Summer’
Bendik – ‘Kriger’

Ja Ja Ja – Dani Charlton

Pale Honey. – ‘Real Thing’
M.I.L.K. – ‘Following The Sun’
Have You Ever Seen The Jane Fonda Aerobic VHS? – ‘Be My Baby’

Reykjavik Grapevine – Sveinbjorn Palsson

Jófríður – ‘White Sun’
Terrordisco – ‘Broad Hill Shuffle’
Alvia Islandia – ‘Bubblegum Bitch’

Alfitude – Alfie Hanoun

Allt har sitt pris – ‘Finess ft. Michel Dida, Simon Emanuel, Malou’
SKOTT – ‘Amelia’
foreverandever<3 -‘Eminence (together)’

Swede & Sour – Peter Quincy

Noréll – ‘The Great Escape’
Soho Rezanejad – ‘Shark’
WoodzSTHLM – ‘Tonari’

Totally Stockholm – Austin Maloney

Kine Hjeldes – ‘Morpheus’
Communions – ‘Eternity’
Moon City Boys – ‘City’

Nordic Style Magazine – Jonas Eriksson

Zara Larsson – ‘Ain’t My Fault’
Tove Lo – ‘Cool Girl’
Julie Bergan – ‘Arigato’

Outpost Upcoming Shows
Slowes @ Shacklewell Arms – 3rd October
Hugh @ Electrowerkz – 12th October
Sekuoia @ Birthdays – 13th October

DMC World Championships 2016

It’s been 31 years since its inception, and over the years, the DMC World DJ Championships has been a pivotal force in unearthing some of the world’s greatest DJ talents. Being slightly average DJs ourselves, we were super excited to head down to the O2 Forum Kentish Town to get the low down on this art form.


Too many Mel, too many many Mel…

After getting acquainted with Outpost’s MD DJ namesake Dr Mel, we decided to take our abundance of natural rhythm and learn how to use it properly at the Poppin’ and Lockin’ workshop, taught by the one and only Popmaster Fabel of the legendary NYC Rocksteady Crew. After Popmaster Fabel, we decided to hang around as The Beatbox Collective were set to teach us all how to sound like a human drum machine. Not usually ones for Beatboxing crews due to the often predictable and cheesesque nature – we were quickly blown away by the talent and charisma of the three members and after a lesson in how to turn “boots” and “cats” into kicks and snares, and create the famous turntable scratch with “error”, we soon fancied ourselves beatboxing pros.

dj-yutoFollowing a quick trip to the bar, it was probably about time to see some DJing. In the main arena of the Forum, we headed down just in time to catch the semi-finals of the World Supremacy title – the head-to-head aspect of the competition. The battles were brutal, and as you can expect – there was a deluge of technical tricks and beef being thrown back and forth between them. Eventually we were left with the two finalists, DJ Erick Jay from Brazil, and crowd favourite DJ Fummy. Fummy had it all; the swagger, the tricks and he seamlessly floated across the turntables, mixing and scratching through classic tracks such as MC Hammer’s ‘U Can’t Touch This’. But alas, his victory was not meant to be, and to the experienced eyes of the judges they decided that Erick Jay came out on top in this battle – a worthy winner of the title.

After the battle for Supremacy, DJ Woody took to the stage alongside a live drummer and keyboardist, to showcase tunes from his upcoming album. This was a great way to show off the turntable in a different light, and if you ever get the chance to see DJ Woody live, we would definitely recommend it!

It was finally time for the main event, and we took our balcony seats as the ten finalists prepared to scratch their way to the coveted DMC world title in-front of a packed O2 Forum. S-Trix of Germany was first to perform his 6 minute set. Years of continuous practicing had come down to this. Now, in all honesty from the reaction of the crowd it appeared not to be the strongest start to the competition and admittedly he had us scratching our heads at what the next hour will bring us. We remained positive as the order of the finals were determined by their respective elimination round scores.

Highlights came in the form of DJ Basim from Brazil – who’s unashamedly relaxed demeanor made him look like he was giving his vinyl a quick dust – DJ Brace’s slick technical routine, and of course we have to give a mention to the UK’s Ritchie Rufftone who smashed his performance. The eventual winner (spoiler alert), DJ Yuto whose performance wowed everyone in the room, from the complete DJ novices (us) to the most esteemed judges, and was touted by DMC owner Tony Prince as “something we have never seen before”. Big ups to Yuto!


Whilst the judges were deliberating, we were treated to more legendary performances from The Beatbox Collective, whose impossibly realistic sounds made us even more impressed through the Forum sound system; this year’s online team champions DJ Fly and DJ Netik, provided an awe inspiring tandem set, Killa Kela and The Spitkingdom Soundsystem, and with their first London performance in over 20 years, the entertainment was topped off with a pitch perfect set from the Invisibl Skratch Piklz!

All in all the DMC know how to put on a show, and the finals were a great education in the art of turntablism and all things hip-hop. Roll on next year!

Outpost ink sync deal with Jack Wills for ‘The Death Of Pop’


As the sun continues to shine and we drift into the coveted three day weekend, Outpost Publishing have been busy keeping on trend with the Autumn fashions – coordinating a sync campaign between The Death Of Pop’s shining shoegaze single ‘Don’t Hang Around’, and premium British lifestyle clothing brand Jack Wills. The irresistible tune, which incorporates 90s shoe-gaze with their self-styled ‘jangle-gaze’ guitar tone reminiscent of The Smiths, is the featured track to this year’s Jack Wills Autumn campaign.

Established in 1999 in the seaside town of Salcombe, Jack Wills is arguably one of the UK’s most instantly recognisable brands. Now a global brand, the clothing label has gone on to open over 80 stores worldwide including in the USA and Asia. Speaking on the collaboration, Outpost’s David Silverman said “‘We are delighted that The Death Of Pop and Jack Wills have linked up for this campaign – it’s a perfect partnership. What a great tune and a great video.”

jw no backIn addition to the track providing the soundtrack to Jack Wills’ autumn visual, the song will also be released across four teaser videos, appearing worldwide in the UK, USA, and Asia across Jack Wills’ social media platforms, website, mobile app and in-store during its three month roll-out.

Ollie James from the band describes how the song was written in one creative burst in the depths of winter – “We recorded the tune and shot the music video in one evening, and put it up on New Year’s Day. It was an exercise in songwriting more than anything. With this, everything just fell into place. It wasn’t over-baked. It was fresh.” In the campaign video, the hazy pop-track underpins a scene of friends spending the weekend together – disobeying the title of the single by, simply, hanging around.

Sync campaigns are a great way for emerging artists to gain great exposure and reach a new audience. The Vaccines, now one of the most exciting of British rock bands, shot to fame after their three chord anthem ‘If You Wanna’ was featured as part of the Jack Wills Christmas 2012 campaign, and how can we forget the tear-jerking John Lewis campaign that catapulted a then relatively unknown Gabrielle Aplin to the top of the charts.

This partnership is the latest in a long line of exciting partnerships put together by the Outpost team, linking artists we love to brands worth knowing. Outpost are always aware of a potential partnership with campaigns for Fiat, Red Stripe and Coca-Cola, and artists as diverse as The Cinematic Orchestra and KIll J. Through working together with the quintessentially British clothing brand Jack Wills, the accessible yet novel sound of The Death Of Pop is another example of a perfect pairing, which looks sure to gain the band an abundance of new fans ahead of their album release this autumn.

death of pop

Outpost x Visions 2016


Now in its fourth year, east London’s new music city festival, Visions has built a reputation for booking some shit-hot bands into a handful of Hackney’s finest small venues, and being on Outpost’s doorstep we thought it rude not to attend, and ruder still not to report back to you all on our lovely day out.

Centred around the finest venue of them all, in the traditional sense of the word at least, the St John at Hackney Church plays host to Outpost alumni
Young Fathers
later in the evening, but before we get to any of that we have to make a choice on how to start the day, and I won’t lie it’s a tricky one. Black Metal Yoga at Moth Club or a dog show in the park presented by Jen Long and judged by b&w1The Big Moon, Shura and Marika Hackman. As it transpired the dog show was pretty close by and we didn’t feel like walking further than necessary in the tropical climate, given the busy day ahead, so we decided to go with that. As a reward for our laziness we were treated to a bizarre spectacle of canine versions of well known musical legends such as Prince, David Bowie and Lemmy. Well done Hackney.

After getting our fancily-dressed-dog fix (and after getting over the fact we didn’t witness people in corpse paint pulling slow mo shapes to all the classic church burning anthems by Gorgoroth, Mayhem and Dimmu Borgir) we  wandered down to Oval Space for the first musical act of the day, Dream Wife. Coming out of Brighton, via Reykjavik, this female punk trio has started to cause a stir lately with their raucous live shows and charming lo-fi gems, and got us loosened up faster than any blast beat yoga class could.

b&w3Following a swift re-hydration in the sunshine at London Fields’ Pub on the Park, we made a sharp u-turn back to Oval Space to revel in the reverberated sounds of The Japanese House. Now, set delays are always expected at festivals, but after waiting around for over an hour we couldn’t help but feel sorry for Amber and co as even once they started suffered from a few technical problems. However, once the sound was sorted, she had the crowd well and truly captivated with her dreamy soundscapes and soothing vocals.

After the calming sounds of The Japanese House, we decided to venture out into the unknown and down into the basement venue Mangle. Here we were greeted with an onslaught of distorted bass and banjo riffs(!) laid on by New York’s hottest new hardcore group Show Me The Body. The room was dark, the amps were cranked and bodies were flying around all over the place – what’s not to love?


Ramping up the energy even more, Elf Kid and his crew descended on the Brewhouse for one of the standout sets of the day. The perpetual chants of “energy crew, energy crew” had the crowd well and truly fired up – drinks were flung, pits were moshed and there was an abundance of perspiration lubricating the ceiling, walls and floors. Lovely.

Next up was Yak, who – due to unforeseen circumstances – had to recruit a few friends to create what can only be described as an indie supergroup. Joined by Jono Ma of Jagwarma Leo from Gallon Drunk, Jay form Tame Impala / Pond, and Flash who gave us a helping of that sexy sax, the newly formed troop blew off the Moth Club roof with their hypnotic riffs.

In hindsight we probably weren’t prepared for such a high octane day but couldn’t help getting swept up in the chaos at every show, such was the electric atmosphere and quality of the performances across all the venues. We’ll be back next year for sure.

Outpost Newsletter [Feature Focus]

feature focus the 405 222

For the first instalment of our new Feature Focus newsletter series we ask Tim Boddy questions about the excellent ‘Pop Pups’ photo feature on The 405…

At Outpost we spend a whole lot of time swimming around the internet fishing out articles and catching the best music the internet has to offer. With this exhaustive knowledge of music coverage rattling around the collective Outpost mind, we’ve decided to impart our wisdom with a new regular feature of our own, focusing on our favourite, most interesting and creative features from across the web. A bi-monthly feature on features, featuring all our favourite features. Welcome to Feature Focus

Screen Shot 2016-08-02 at 13.16.34Over the coming months, we’ll be putting a little spotlight onto those heroes of creative excellence, the misfits, the rebels, the troublemakers, the round pegs in the square holes, and we couldn’t think of a better place to start than with The 405.

One of our favourite features of late comes straight from The 405’s hallowed blue topped pages. Photo Editor (and all round good guy) Tim Boddy regularly heads out to meet his musical heroes and take pictures of their dogs for the perfectly PUNny ‘Pop Pups’. We caught up with Tim to find out why and what he’s learned from doing so. We think we’ve succeeded in digging deep into the inner most thoughts and feelings behind the concept and execution of Pop Pups on The 405…


Screen Shot 2016-08-02 at 13.11.13
Outpost: So Tim, if we think back to a pre ‘Pop Pups’ world, dark as it was, we didn’t even know that people in bands had dogs. Now that you’ve made us aware the fact, it’s opened up a whole can of question-based worms on the topic. For example, one common notion is that dogs often resemble their owners – we want to know, from your extensive research so far, if you’ve found there to be any correlation between particular breeds of dogs and the genre of their owner’s music?

“Well I’d love to tell you that genre and breed of dog align perfectly so I could use terrible puns such as Post-pug (Pug-step will also do), Shih-shoegaze, Irish Wolf-House, and West Grime-land White Terrier – but the answer is sadly a no. Perhaps more research on this issue is required – musicians please do get in touch so we can arrange a shoot and we can get a broader sample research.”


O: Do you think it is fair to say that behind every great band, is a great dog?
T: I’d say it’s more behind every great dog is a great band.

Screen Shot 2016-08-02 at 13.18.46 O: Has meeting any of your favourite artists’ dogs changed your opinion of the artist? People do say you should never meet your hero’s (dogs).

T: This goes back to the first question of dogs resembling their owners, somewhat. For example Will Young had the most lovely dogs, Esme and Nelly, and Will himself was equally as pleasant. So I guess meeting their dog(s) reaffirms what you may think of an act?

O: And I think the really crucial question here is, and I’m sure you have the stats to back it up… Pop Pups, or Acts And Their Cats?
T: Well I thought that working with cats would be a more relaxing experience, and an easier animal to work with (what with dogs generally being more energetic/boisterous); but this has not been the case at all necessarily. 

“It’s very hard to work with a subject that literally runs away from you every time you get within 5 metres of said subject with a camera – like who are you trying to be, Burial?”

To answer your question, Pop Pups has a slightly better, snappier moniker so I’m going to go with that for now.

There you have it, thanks Tim! We’ll leave you with this…

Image Credit (Top to Bottom): Phil Smithies, Phil Smithies, Irma Collin, Tim Boddy

Red Bulletin dive in to Delhi’s delights with Hashback Hashish

Outpost’s favourite champion of the New Delhi dance scene, Hashback Hashish sat down with Red Bulletin to give them the insiders guide to the favourite corners of his hometown alongside the release of his ‘Zone’ EP.



From Sushi for Brunch, to environmentally-friendly public transport, Ashish Sachan aka Hashback Hashish delivers the down-low on everything you need to know about the delights of New Delhi.

Head on over to Red Bulletin to take a read now!