Sync & Distro Sampler…

Whilst we love nothing more than delivering creative, results-based PR campaigns across radio, print and online, we also offer a wealth of expertise in other vital areas of the music industry.

We’ve compiled this handy playlist to highlight some of our current distribution, publishing and synchronisation projects – featuring the emotive nu-disco stylings of DJ Mag-approved Birdee, the dark atmospheres of up and coming Berlin producer Matiryaloka, The Finish electro house duo TJH87 – who’s Crystal Fighters remix is currently being tipped by Earmilk, the original don and London reggae badman Jstar, and the jangle-gaze delights of The Death of Pop – who’s recent single ‘Don’t Hang Around’ soundtracked Jack Wills’ worldwide ad campaign. Dig in and enjoy…

We offer a range of sync, publishing and distribution deals to suit every writer:
No risk – you can keep 100% of your music rights
Flexible – 30 days notice available
Tailored campaigns – bespoke agreements with PR are available for professional artists

For more info please take a look at our respective publishing and distribution sister sites, or get in touch to find out how any combination of our unique bolt-on services can help an artist make the most out of a release campaign in 2017.


The Death Of Pop – ‘Don’t Hang Around’ [Discos de Kirlian]
TJH87 – ‘Good Life (feat. Gamble & Burke)’ [Youth Control]
Jermaine Soul – ‘Time Waits
Birdee – ‘I Want You (feat. Gamble & Burke)’ [Youth Control]
Matiryaloka – ‘Compromised (feat. Nashira Cole)
JStar – ‘Bad Boy Stepping (feat. Ranking Joe)
Schaus – ‘Galileo’s Song’ [Them There Records]
Solstice – ‘Ultimate Big Cheese
Snowpoet – ‘Mermaid (Jauge Remix)

Inside Tracks: ‘New York Noise’

Enough bumf from Trump, here’s something from the US that we all want to hear…

With the world’s attention transfixed on the unprecedented events in DC right now, we’ve decided to go with an East Coast flavour for our next collaborative playlist. Various teams on the ground have lent us their expert assistance including V Magazine, adding to a handful of artists that we’re currently representing from the area.  With any luck, this comprehensive audiophonic run down of who’s looking good for 2017 will serve as a positive distraction…

Ian David Monroe – Associate Digital Editor @ V MAGAZINE

1. SHAED – ‘Thunder’
2. Verite – ‘Somebody Else (The 1975 cover)’
3. Oyinda – ‘Flatline’
4. 070 Shake – ‘Sunday Night’

We’re proud to work with a number of artists currently breaking out of NYC, including Stray Echo, the recently Grammy nominated Sofi Tukker and Fjer, so keep an ear out for those on your way…

5. Sofi Tukker – ‘Johny’
6. Fjer – ‘Better’
7. Stray Echo – ‘Pavement (Sofi Tukker Remix)’
8. Toulouse – ‘I Will Follow You’
9. Stray Echo – ‘Grime X Gold’

For more playlists of a similar ilk you can dig into some Nordic Noise, hand-picked by i-D, The Line Of Best Fit, Ja Ja Ja, Nordic Style Magazine, NME / BBC 6 Music, or check out our roster sampler here.

Please get in touch if you want to find out more about any of these artists or our services.

A strong start to 2017 [Newsletter]

Whilst some may have spent much of January emerging cautiously from the wreckage of 2016, we wasted little time in getting back to business. 2017 has started strong and we’re feeling invigorated by recent successes, so here’s a little update for you…

PrintCode Walk & Smerz (Radio & Online)

By teaming up with one of last year’s breakout acts for their debut single release, the Copenhagen production duo Code Walk have got off to running start. ‘Guess What’ feat. Smerz has been picking up plays and riotous support from Julie Adenuga at Beats 1, Phil Taggart and Huw Stephens  at BBC Radio 1, Jamz Supernova at BBC Radio 1 Xtra, Lauren Laverne, Don Letts, and Nemone at BBC Radio 6 Music and has also found a home on the Amazing Radio playlist. Things are kicking off online for the Scandinavian collaborators too, with support from the likes of Dummy, i-D, Indie Shuffle, Ja Ja Ja, London On The Inside and Nialler9 in its first week and much more to come, so keep your eyes peeled for Code Walk and Smerz…


fjerFJER (Online)

Based in NYC but hailing from Denmark, Fjer’s “absolute cracker” of a new single has been championed by The Line of Best Fit as their top track of week and featured in Spotify‘s Weekly Buzz playlist. With the video premiering now on The 405 and with posts flooding in from over 40 blogs ‘Better’ is showing no sign of slowing. The Okayplayer-approved artist is expected to release her first full-length this year on QUINTIC, so again, stay alert.

promo_posterN U I T (Online)

French electro outfit N U I T make their first mark outside of their home territory in a big way with this in-depth feature with The Creators Project. The interview digs deep into the director, Cedric Rolando’s obsession with synaesthesia and serves as a world premiere for two incredible videos, presented by their unique splash page concept. These stunning clips have also caught the attention of Vice’s Kaltblut Magazine this week, adding to their growing list of supporters across the continent, including Tsugi and Trax Mag.


Matiryaloka_Compromised_Artwork_no_Logo_MMatiryaloka (Sync Services, Publishing & Online)

We’re pleased to be bringing the dark, brooding electronic productions of Matiryaloka onto our Publishing and Sync roster this month. The Berlin-based producer has built up an extensive repertoire of varying musical projects, composing music for film shorts and adverts, and aligns himself with the likes of Burial, Modselektor, Flume, George Maple and Robot Koch. He’s dropping his debut EP ‘Drama Disc’ in February, and with our online team on hand we’ve already secured support for the single from Dancing Astronaut. Enjoy this teaser video in the meantime.


Please get in touch if you want to find out more about any artists or services at Outpost, and feel free to browse our latest Spotify playlist.


End Of Year Newsletter 2016 [Newsletter]

With the office Christmas parties over and a short time until we dive excitedly into a week of festive cheer, too much alcohol and bucket loads of cheese, we thought we would look back on what has been another great year for Outpost and our amazing clients.

PR Highlights



Kicking off the year in style the Norwegian producer duo smerz amassed huge praise, with their track ‘Because’ premiering on i-D, whilst also receiving support from BBC Radio 1’s Huw Stephens and Phil Taggart as well as Radio 1xtra’s Jamz Supernova and 6 music’s Lauren Laverne.




KIll J

Following the success of her single ‘You’re Good But I’m Better’ the Danish experimental pop artist KIll J enjoyed an amazing online and radio campaign where she received support from the likes of Stereogum, Pigeons and Planes and Huck as well as a session with BBC Radio 1’s Huw Stephens and an interview with Jamz Supernova.



14713709_681822345318033_4995061367017058399_nFelix De Luca 

Fellow Dane (we really do love Denmark) Felix De Luca continued to shine a light on the thriving Nordic hip-hop scene with his self-titled EP that had everyone jumping, including tastemaker sites Noisey, The Line Of Best Fit and Dazed.





Sofi De La Torre 

The Spanish songstress Sofi De La Torre secured coverage across a plethora of online blogs including Nylon, i-D, Wonderland and Noisey, as well as being named ‘Breaking Act’ by the Sunday Times.




dmc-sqDMC World DJ Championship Finals 

The DMC World DJ Finals was an enthralling, exciting and epic competition between the most critically acclaimed and well established DJs across the globe – it received coverage across a range of online platforms such as The Ransom Note, Timeout and The Sydney Morning Herald, which was complemented by a worldwide two minute news feature on Al Jazeera TV.




Nova Twins

Nova Twins once again proved that punk is well and truly alive with their genre-hopping debut EP. Finding themselves as The Guardian ‘New Band Of The Week’ as well as being interviewed by Music Week.




stray-echo-paint-editStray Echo / Sofi Tukker

Whilst picking up a Grammy nomination for ‘best dance recording’ Sofi Tukker delivered one of their first ever remixes for fellow New Yorker Stray Echo and was tipped amongst the best tracks of the week by Nylon, Wonderland and a host of blogs.



Outpost Publishing & Distribution


Outpost Publishing were proud to be involved with co-ordinating a sync deal between the shoegaze group The Death of Pop and premium British lifestyle clothing brand Jack Wills. Their shining single ‘Don’t Hang Around’ was chosen to soundtrack this year’s Jack Wills Autumn campaign. Our latest signing to Outpost Publishing & Distribution is the acclaimed dub & reggae artist Jstar. Described by Diplo as “the original don and badman”, his new LP ‘Stand To Order’ has been picking up plays from the likes of Huw Stephens at BBC Radio 1, Don Letts at BBC 6 Music and David Rodigan at 1Xtra.


Meanwhile over at Outpost Distribution, the Finnish production duo TJH87 climbed their way up the Spotify US viral chart, currently sitting at number 32. The duo also run their own label called Youth Control, releasing some great music throughout the year, including the nu-disco producer Birdee’s EP ‘Three Sides of Love’ which received support from the likes of Your EDM and DJ Mag, with the lead single clocking up over 100,000 plays on Spotify. We can’t wait to see what the future holds for these guys!

Ones To Watch 2017

Having amassed a considerable amount of buzz on both sides of the pond in the last 18 months, the sultry duo will ready to release the debut LP and take their soulfully electronic songs out on their first live tours around the UK/Europe.


code-walk-sqCode Walk
New Copenhagen-based duo Code Walk are set to release their debut single ‘Guess What’ in early 2017. The single has already received support from BBC Radio 1’s Benji B and 6 Music’s Gilles Peterson, with Radar Radio’s Matthew Smith including them in his ‘Top Tips for 2017’.


Danish sound designer and experimental producer CÉCI has been featured in Dazed, and rated by The 405; having been picked up KEXP DJ Alex Ruder‘s label Hush Hush Records we can predict that it won’t be long before CÉCI’s unique sound of slick vocals and industrial beats starts infiltrating British airwaves.


Alternative R&B/neo soul Songstress NIPAH has turned the heads of The 405 and BBC Radio 1xtra’s Sian Anderson with her self-titled debut EP, featuring guest slots from the likes of Kojey Radical and ItsNate. We anticipate that 2017 will be a huge year for NIPAH.


Bristol-based hip-hop artist ThisisDa has had a hugely successful 2016, supporting Kojey Radical and Ratking and garnering support from likes of Crack Magazine, Earmilk and GRM Daily with his album ’21 & Done’, as well getting plays from BBC Radio 1 DJs Huw Stephens and Phil Taggart. We can’t wait to see what he brings in 2017.


What a year! Here’s how it sounds in headphones…


Looking forward to seeing you all in 2017…Happy Holidays!


The Outsight Report #14

How artists can improve their spending on social media instantly….

A bi-monthly report highlighting current issues and developments in modern culture. In a break from our traditional Outsight Report format, we caught up with Adam Libonatti-Roche to discuss a subject that should be important for artists at all stages of their careers.

Whilst discussing his views on promoted content, boosting posts and managing ad campaigns online; we shed some light on the possibilities available and potential pitfalls for artists spending money on social media.

When artists are spending money advertising on social media, what type of content should be prioritised, are there obvious things to avoid, and do they differ from platform to platform?

As a band, you should make everything you do an occasion, and be smart when spending money on social media.

There have been stories of bands creating advertising campaigns targeted at those who work at Atlantic Records, filling the newsfeed with sponsored content about their latest single. This can be seen as a really good idea; an innovative one perhaps, however user reception to social media advertisements depends on the platform. As a label manager, you would expect to be approached by bands but sometimes, Facebook is your space for friends or family. A chance to relax away from the work that takes up your 9-5, so perhaps not the best platform to be over intrusive.

Should artists focus on one big promotional campaign to maximise reach, or is the ‘little and often’ approach more effective?

When running campaigns on social media, it’s best to test. I know that may sound contrived but it’s true. This testing means getting to grips and understand who your audience is on every channel whilst finding out what works.

The Demographics; don’t try and advertise something for the 40+ on a service where your following is 21 – 28. That’s obvious when written out, but the number of companies who run social campaigns without a targeted audience is staggering.

Start with mini campaigns but make sure you are tinkering with the content throughout. Check what adverts are bringing in the most engagement. The bidding advertising model means you need to put your eggs in the most successful basket.

How do you deal with negative feedback?

Negative feedback is woven into the fabric of social media. If you take notice of positive responses to your campaign, then the same should happen for the negative end of the spectrum. Actually, scrap that. Negative reactions are more important than patting yourself on the back.

Social media is full of trolls (those who purposefully cause problems) but that’s not a reason to ignore negative comments in general. Find out what the problem is, if there is an actual problem. The worst responce in most situations is no response.

How do you know if you’re doing a good job?

Tracking. Track everything. If your campaign is to build your community on Twitter, then you should be tracking how many followers your campaign brought to the account. The same goes for when pushing a product online; check how many referrals social media brought to your site. Work out if the budget set was worth it.

Adam Libonatti-Roche from the 405

Adam Libonatti-Roche comes from a background of writing about music, films, games & tech and is currently a contributor at The 405. Follow him in twitter for more expert opinions on all of the above: @baconchin

Please get in touch if you would like more advice on social media or have any comments on anything discussed here. We offer bespoke services to our clients and always aim to support and consult in any areas that help us achieve the best results for our PR campaigns.

Outpost supports Dark Matter… and more events to keep you warm this winter

Last month we provided a sample of our current roster in this handy playlist, so surely the natural next step is venture out and experience our artists in the live arena. The following event previews also include an introduction to Dark Matter, an important new charity exhibition that we’ve chosen to support…

Outpost supports Dark Matter… and more events to keep you warm this winter

Dark Matter @ Shoreditch Platform : 27th November

We’re very proud to be partnering up with the first of it’s kind, not-for-profit exhibition, showcasing a diverse range of art centred on mental health and depression. As well as a presentation of works by various artists and illustrators, the event will include talks by key London-based speakers and poets such as Mr Exposed from BBC’s ‘Being Black Going Crazy’ and founder and curator of ‘Unmasked Women’, Nicole Crenstil, along with performances from some of South London’s most exciting new artists, such as SBTV-approved grime emcee Ms Banks and alternative R&B/neo soul songstress NIPAH. The event is supported by mental health charities, Mind UK and SANE.
Doors: 6:00pm | Curfew: 10:00pm | Price: £5.90

nambucca-250Hungarian Electronica @ Nambucca : 30th November

Nambucca and Drum & Monkey present a night of Hungarian electronica with headline act Žagar and support from electronic/downtempo newcomers Belau. Žagar are one of the most significant bands to come out of the burgeoning Eastern European electronica scene. The five piece have received staunch support from the likes of BBC 6Music’s Don Letts, Amazing Radio and Future Music, whilst also being nominated for ‘Best Hungarian Act’ at the MTV European Music Awards following the success of their hit single ‘Wings of Love’. Support comes from promising Hungarian four-piece, Belau, whose debut single ‘Island of Promise’ was in Deezer Hungary’s ‘Top Hits of 2015’ and appeared in HBO’s TV series ‘Aranyelet’.

Click the image for an introduction to the event and a taste of the energy that Zagar and Belau will bring to the Nambucca next week.

Doors: 7:30pm | Curfew: 12:00am | Price: £15


makola-koko-landscape-1-250Makola @ KOKO Camden : 25th November

Fresh from the recent success of their feel-good single ‘Black Man Statues’, West African flavour and East End behaviour, Hip-Hop conscious duo Makola will be bringing their hard-hitting rhymes and grimier energy to the legendary KOKO Camden on November 25th. ‘Black Man Statues’ has already caught the attention of Mistajam, Huw Stephens and DJ Target.
Doors: 11pm | Curfew: 4am | Price: £5

kinakjous-1-250Kinkajous @ Stage 3, Hackney : 13th December

Gilles Peterson-approved nu-jazz five piece Kinkajous will doing their bit to warm some souls in the closing weeks of 2016. Expect ‘legendary‘ exploratory beats, flirtatious clarinets and swirling synths at Stage 3, Hackney on 13th December, as well a show at The Finsbury on the 29th of this month. Take a look at the hypnotic colour-intense new visuals for ‘All Kindshere.
Doors: 8pm | Curfew: 12pm | Price: £6


Recent Events

noep-4-crop-250NOËP @ The Lexington : 11th November

In his first ever London show, Estonia’s finest, NOËP descended on the iconic Lexington to support his newest single ‘Rooftop’, after being championed online by Indie Shuffle and Dancing Astronaut. Not allowing the evening to be marred by the earlier misfortune of losing all his equipment in transit, NOËP flawlessly performed all of his catalogue, including hit singles ‘Move’, ‘Golden’ and crowd favourite ‘Rooftop’. His infectious energy radiated through the crowd as everyone bounced in unison to get the foundations of the venue shaking.

arch-live-crop-250Archivist @ St Pancras Old Church : 7th November

The accomplished four-piece delivered a grandiose set of material including the latest single, ‘Same High‘, which was featured by Red Bull this week. Having picked up support so far from BBC Radio 1, 6 Music, Noisey, Dummy, The 405, Dork and Clash, and with a collective live CV including Blur, Friendly Fires, Rosie Lowe, Ghostpoet and Questlove, the expectation was high. The band leader Ed Begley showcased his impeccable voice whilst switching between instruments in a captivating fashion, and by the close of the set we were more than pleased to have our expectation met by a truly timeless audio/visual performance.


Please get in touch if you want to find out more about any of these events, artists or services at Outpost, and check out the Spotify sampler for the these events below…


Outpost Newsletter: Inside Tracks – ‘Sampler’

It’s been a fruitful month here at Outpost. September saw our spotlight focused on our Nordic clients, with the creation of our ‘Nordic Noise’ playlist, thanks again to i-D, The Line of Best Fit, Reykjavik Grapevine and more for their tips. This month however, Outpost has been keeping up to date with more international trends; working with a host of innovative labels and their exciting new artists from France, Germany, the US, Barbados and more. You can listen through a sampler below and check out a number of highlights here…

International Success

awir-leonNowadays Records
Joining forces with the pioneers of the Parisian beat scene Nowadays Records, we launched Awir Leon’s solo project ‘Giants’ and immediately caught Phil Taggart‘s attention at BBC Radio 1 with his immersive sound, before going on to premiere ‘Maybe We Land’ on Highsnobiety. The video, filmed entirely by a camera on a skateboard, was heralded as a “truly unique” and “hypnotising” creative concept. At the same time his Danish label mate Sekuoia was smashing the Hype Machine chart with a flood of blog posts around debut album release ‘flac’, from the likes of Pigeons and Planes, The Line of Best Fit and IDOL to name a few.



We’ve been promoting two diverse releases from Berlin house music tastemakers Exploited. Shir Khan’s retrospective compilation ‘Dancing & Romancing’ filled with deep house hits from Claptone, Doctor Dru and Adana Twins was tipped in mixmag and championed by DJ Mag as “Big, ballsy and bumping- basically this is tech-house to die for”. Noisey, Magnetic Magazine and the Guardian were among the numerous enthusiasts for rising female deep techno/house DJ Joyce Muniz, who followed closely with debut LP ‘Made In Vienna’.




Sofi de la Torre
has seen enormous success with her new single ‘Flex Your Way Out’, a trap infused collaboration with LA-based multitalented artist Blackbear (James Blake, Pharrell and Justin Bieber). Now based in Berlin, Sofi returned to Las Palmas to shoot the video. With a torrent of online support from Wonderland, Nylon, Pop Justice, Chill Nation, and a run in DJ Booth’s indie chart, Sofi also received her first play on BBC Radio 1 courtesy of Jamz Supernova, and found herself in a number of ‘Flagship’ Spotify playlists. In the last 3 weeks alone ‘Flex Your Way Out’ has racked up over a million plays!


Outpost In Progress


Them There Records
Portland-based Schaus’ unconventional approach to experimental songwriting yields highly original sonic creations. The “syrup-laden beats” and “oozing melodies” of ‘Galileo’s Song’ has been championed by Clash, who stated that “the sheer sensory overload on display is remarkable”. November is sure to be a busy month for this enigmatic artist.

New Brand Launch

David Watson
Outpost is continually expanding its musical horizons and has taken on a new venture within the fashion sector. We are promoting a whole new brand launch of wearable artwork by British designer David (Samuel Petty) Watson. For more information check out

And Finally

Inside Tracks : October Sampler
We have created an international playlist to bring in November, a sampler including all our recent campaigns on Spotify. So dig in by clicking the image below, and do get in touch if you would like more information about our featured clients or services.


Inside Tracks: ‘Nordic Noise’


With help from some of our favourite publications we’re bringing you a playlist packed with new Nordic tips in our ‘Inside Tracks: Nordic Noise’ newsletter edition.

Nordic countries are pretty alright at the music thing. We’re not pretending this is a new phenomenon by any stretch, we were all there when Sigur Rós appeared on the Simpsons, and we know Abba won the Eurovision Song Contest way back in 1974, but there’s still a wealth of talent flowing out of the Nordic countries and it’s showing no sign of slowing: they just won’t quit.

Alongside a number of Outpost clients like Smerz, KIll J, Sekuoia, Slowes, Felix De Luca, Baby Blood, BLØSH, we’ve also featured a host of incredible recommendations from the good people at i-D, The Line Of Best Fit, Ja Ja Ja, Nordic Style Magazine, NME / 6 Music, Alfitude and Swede & Sour.

We hope you find plenty to enjoy here, and if you’d like to know more about any of the artists included please get in touch. For any of you based in London you’ll also have a chance to catch our upcoming shows next month, see full details below…


i-D – Frankie Dunn

GKR – ‘Tala Um’
Sturla Atlas – ‘Mean 2 U’
Reykjavikurdaetur – ‘Hæpið’

The Line Of Best Fit – Paul Bridgewater

GANGLY – ‘Holy Grounds’
Dagney – ‘Backbeat’
Sigrid Raabe – ‘Two Fish’

 NME / BBC 6 Music – Andrew Trendell

Sløtface – ‘Bright Lights’
Strange Hellos – ‘Summer’
Bendik – ‘Kriger’

Ja Ja Ja – Dani Charlton

Pale Honey. – ‘Real Thing’
M.I.L.K. – ‘Following The Sun’
Have You Ever Seen The Jane Fonda Aerobic VHS? – ‘Be My Baby’

Reykjavik Grapevine – Sveinbjorn Palsson

Jófríður – ‘White Sun’
Terrordisco – ‘Broad Hill Shuffle’
Alvia Islandia – ‘Bubblegum Bitch’

Alfitude – Alfie Hanoun

Allt har sitt pris – ‘Finess ft. Michel Dida, Simon Emanuel, Malou’
SKOTT – ‘Amelia’
foreverandever<3 -‘Eminence (together)’

Swede & Sour – Peter Quincy

Noréll – ‘The Great Escape’
Soho Rezanejad – ‘Shark’
WoodzSTHLM – ‘Tonari’

Totally Stockholm – Austin Maloney

Kine Hjeldes – ‘Morpheus’
Communions – ‘Eternity’
Moon City Boys – ‘City’

Nordic Style Magazine – Jonas Eriksson

Zara Larsson – ‘Ain’t My Fault’
Tove Lo – ‘Cool Girl’
Julie Bergan – ‘Arigato’

Outpost Upcoming Shows
Slowes @ Shacklewell Arms – 3rd October
Hugh @ Electrowerkz – 12th October
Sekuoia @ Birthdays – 13th October

DMC World Championships 2016

It’s been 31 years since its inception, and over the years, the DMC World DJ Championships has been a pivotal force in unearthing some of the world’s greatest DJ talents. Being slightly average DJs ourselves, we were super excited to head down to the O2 Forum Kentish Town to get the low down on this art form.


Too many Mel, too many many Mel…

After getting acquainted with Outpost’s MD DJ namesake Dr Mel, we decided to take our abundance of natural rhythm and learn how to use it properly at the Poppin’ and Lockin’ workshop, taught by the one and only Popmaster Fabel of the legendary NYC Rocksteady Crew. After Popmaster Fabel, we decided to hang around as The Beatbox Collective were set to teach us all how to sound like a human drum machine. Not usually ones for Beatboxing crews due to the often predictable and cheesesque nature – we were quickly blown away by the talent and charisma of the three members and after a lesson in how to turn “boots” and “cats” into kicks and snares, and create the famous turntable scratch with “error”, we soon fancied ourselves beatboxing pros.

dj-yutoFollowing a quick trip to the bar, it was probably about time to see some DJing. In the main arena of the Forum, we headed down just in time to catch the semi-finals of the World Supremacy title – the head-to-head aspect of the competition. The battles were brutal, and as you can expect – there was a deluge of technical tricks and beef being thrown back and forth between them. Eventually we were left with the two finalists, DJ Erick Jay from Brazil, and crowd favourite DJ Fummy. Fummy had it all; the swagger, the tricks and he seamlessly floated across the turntables, mixing and scratching through classic tracks such as MC Hammer’s ‘U Can’t Touch This’. But alas, his victory was not meant to be, and to the experienced eyes of the judges they decided that Erick Jay came out on top in this battle – a worthy winner of the title.

After the battle for Supremacy, DJ Woody took to the stage alongside a live drummer and keyboardist, to showcase tunes from his upcoming album. This was a great way to show off the turntable in a different light, and if you ever get the chance to see DJ Woody live, we would definitely recommend it!

It was finally time for the main event, and we took our balcony seats as the ten finalists prepared to scratch their way to the coveted DMC world title in-front of a packed O2 Forum. S-Trix of Germany was first to perform his 6 minute set. Years of continuous practicing had come down to this. Now, in all honesty from the reaction of the crowd it appeared not to be the strongest start to the competition and admittedly he had us scratching our heads at what the next hour will bring us. We remained positive as the order of the finals were determined by their respective elimination round scores.

Highlights came in the form of DJ Basim from Brazil – who’s unashamedly relaxed demeanor made him look like he was giving his vinyl a quick dust – DJ Brace’s slick technical routine, and of course we have to give a mention to the UK’s Ritchie Rufftone who smashed his performance. The eventual winner (spoiler alert), DJ Yuto whose performance wowed everyone in the room, from the complete DJ novices (us) to the most esteemed judges, and was touted by DMC owner Tony Prince as “something we have never seen before”. Big ups to Yuto!


Whilst the judges were deliberating, we were treated to more legendary performances from The Beatbox Collective, whose impossibly realistic sounds made us even more impressed through the Forum sound system; this year’s online team champions DJ Fly and DJ Netik, provided an awe inspiring tandem set, Killa Kela and The Spitkingdom Soundsystem, and with their first London performance in over 20 years, the entertainment was topped off with a pitch perfect set from the Invisibl Skratch Piklz!

All in all the DMC know how to put on a show, and the finals were a great education in the art of turntablism and all things hip-hop. Roll on next year!