Outpost’s Fun-Filled Five

With Easter speeding towards us, it has been all guns blazing at Outpost HQ. Outpost Group has a brand new website, which you can check out here, and we have an amazing array of upcoming releases ready to hit in the Spring, so as a special seasonal treat we thought we’d put together an egg-citing guide to keep you entertained over a long weekend in London (sorry, we couldn’t help ourselves).

Read on for our hot tips!

Thirsty Thursday

deadly rhythm

At Outpost we seize any chance we can to get out and about, and a Friday off presents an opportunity we simply can’t refuse. This Thursday, Deadly Rhythm – who’ve hosted the likes of Four Tet, Dego, Floating Points and Kode 9 – are ushering in the Easter Weekend by taking over the whole of Peckham’s Bussey Building and teaming up with Horse Meat Disco, who will be running through everything from italo disco to house in the main room, and Rye Wax, who will take up residency in the basement.

Fun on Friday


What better way to nurse yourself back to health on Good Friday than by unleashing your inner child and transporting yourself back to the days of your youth? Catch back-to-back screenings of classic animated films created by Pete Firmin and Oliver Postgate at the V&A Museum Of Childhood in Bethnal Green. From Bagpuss and The Clangers to Ivor The Engine, the free screenings will take place from Friday – Sunday.

Shop-til-you-drop Saturday

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Pop Brixton’s ‘Make Do and Mend Vintage and Makers Market’ returns with a veritable mountain of retro clothing, homeware, jewellery, crafts and art this Easter. With a bar, pop-up food stalls and DJs spinning throwback classics all day long, Brixton looks set to be the vintage shopper’s paradise on Easter Saturday.

‘Sporty’ Sunday


Forget the Boat race – Spitalfields City Farm is where it’s at this Easter Sunday, when it will play host to some serious farmyard shenanigans: the athletic prowess and majesty of the annual Oxford Vs Cambridge…Goat Race. That’s right; the clash of the titans is upon us and it’s no time to pull in your horns – this one’s bound to float your goat!

Munch on Monday


After a long weekend of fun, there’s only one thing left to do: eat. Victor Garvey has just opened his cosy, copper-hued bar and restaurant Duende, serving intricately prepared Spanish tapas with a Japanese twist. From the Galician seaweed salad and Pacharan marinated salmon rulada to Turron de Gijona ice cream sandwiches, how else would you bring the Easter weekend to a close than by over-indulging in delicious food at London’s latest restaurant? See you there.



Outpost M.D. Mel Ruben featured in Music Week’s ’30 Under 30′

Outpost’s very own Managing Director, Mel Ruben, has been included as one of the ‘best of the rest’ in Music Week’s prestigious ’30 under 30’ feature. Mel, who joined Outpost as an intern back in 2011, has utilised 10 years of industry experience to man the tiller since 2014, when she was appointed M.D.

Her role has seen her spearhead campaigns for some of the biggest names in music, from David Rodigan and Goldie for Ministry of Sound’s ‘Masterpiece’ series, to rebuilding Craig David’s credibility though his ‘TS5’ series of parties in 2015 (a campaign which has clearly proved to be an overwhelming success). With her exhaustive list of achievements and successes, it is no wonder that Mel was tipped by Music Week as one of the rising stars of the music industry.

Read the full feature here: http://www.musicweek.com/news/read/30-under-30-2016/064320

KCPK’s ‘Who Wants It’ features on The Creators Project

Following an audio debut on The 405 and a video premiere on Dazed, the gripping cinematic visuals for KCPK’s ‘Who Wants It’ feat. Philadelphia-based rapper STS have been featured on VICE’s esteemed platform The Creators Project: a celebration of the best in creativity, arts and technology.

The article, which includes exclusive behind-the-scenes photography from the video shoot, takes a look at the story behind the making of the short-film style visuals through an interview with veteran music video director Nicolas Davanel. From Davanel’s inspiration and influences, to his use of Russian ex-mafia members as actors, the feature provides an intimate insight into the creation of the talented artist’s accompaniment to KCPK’s blistering track.


Outpost Newsletter

Following a booming start to the year, this month has brought a plethora of exciting artists to Outpost’s books; seeing us continue to represent the very best in upcoming music from across the globe. And it’s not just our clients who come to us for our valued expertise:  we are also proud to announce that Outpost’s very own Federica Furlotti, who during her 10 year career in music has worked with everyone from Bjork to Craig David, has been invited to tutor at the new School of Music Business (SMB) when it opens in April, leading her own ‘Introduction to PR’ course. Bring on March!

Scandinavian Success

With Outpost continuing to lead the way in heralding the surge of Scandinavian talent hitting UK shores, we’ve been working with some of the most exciting musical exports the Nordics have to offer.

Vild Recordings

This month has seen us continue our long-running relationship with Finland’s VILD Recordings, promoting three of their hugely talented acts.

 VILD Banner

Helsinki-based duo White Balance release their latest slice of sugar-sweet electro pop with their new single ‘Hunter’ on 11th March. With an audio premiere on The 405 and early support from Indietronica and London In Stereo, the future looks bright for this enigmatic duo.

Following a premiere on The Line Of Best Fit, Jaakko Aukusti will be releasing his latest single ‘Himalaya’ on 4th March, ahead of an album release produced by Arturri Taira, the former frontman of Finnish rock band Rubik.

Hot off the back of his success with debut EP ‘Avalon’, whose LCMDF-team up track ‘Lace’ received international exposure thanks to features on The 405 and The Line Of Best Fit, View returns with his new single ‘Coldest Season’. After a premiere on Discobelle, the Finnish rapper is set to showcase his unique blend of wordplay at The Lexington tonight, 25th February, alongside Smerz and CTM as part of Ja Ja Ja Music Presents: A Nordic Affair.

KIll J

KIll-JHaving topped the Hype Machine charts with her first single ‘You’re Good But I’m Better’, Danish experimental pop artist KIll J has smashed it again with her latest release ‘Trickle Trickle’. Premiering on Stereogum, the track has been taking the airwaves by storm once again, racking up multiple spins on BBC Radio 1Xtra fromJamz Supernova as well as becoming a firm favourite with Radio 1’s Huw Stephens, who has invited her for a session in March ahead of her forthcoming EP release.


Karo2_smIcelandic born Karó blasts back onto the scene this month with the follow-up to her 2015 single, ‘Silhouette’, which racked up almost 80,000 plays on Spotify and caught the attention of Hillydilly. Her new track, ‘Wolfbaby’, kicked things off with a premiere on Clashpreceding her performance at Iceland’s Sonar, and has since been ‘Track of the Day’ on The 405, as well as gaining support onIndie Shuffle and Wonderland.

Eclectic Electronic

Daniel Haaksman

Daniel Haaksman - Photo by Stefan Korte Kopie
This month has also seen the release of Berlin-based DJ, producer and record label boss Daniel Haaksmans long awaited ‘African Fabrics’ LP. With repeated spins on BBC Radio 1 fromToddla T, Mistajam and Huw Stephens, and support from BBC 6Music’s Nemone, Radar Radio and Ministry Of Sound, online coverage has come in the form of a premiere on SPIN, followed by posts from THUMP and Complex, an exclusive DJ mix forClash and print album reviews in respected publications from DJ Mag to Songlines and Record Collector. 

Machel Montano feat. Sean Paul

OneWine cover_sm

With the biting cold of February, we couldn’t be happier to have the latest release from the ‘King of Carnival’ to heat things up. Trinidad’s legendary Machel Montanoteams up with Jamaican dancehall legend Sean Paul for ‘One Wine’, which has already racked up airplay on BBC Radio 1 from Diplo, Mistajam and DJ Target,with further spins from Beats 1 and BBC Radio 1Xtra’s A.Dot and Trevor Nelson.


KCPK_press shot_sm

Multifaceted French electronic trip KCPK, who have worked with musical legends like The Chemical Brothers, Two Door Cinema Club and Brodinski, will release their new single ‘Who Wants It’ featuring Philly rapper STS, and accompanying remixes fromPOSTAAL, Haute and Darkly on 26th February. Already chosen to accompany the digital campaign for Yves Saint Laurent’sBlack Opium’ and with premieres on The 405 and Discobelle, March looks set to be a busy month for the group.


Hot In Hip-Hop and Urban

Podgy Figures


Already lauded as ‘a pioneer of UK rap’, Podgy Figures (who has worked with former NASTYCrew member and grime institutionGhetts) is preparing to drop his latest single ‘The Hardest’ on 11th March. Having garnered praise in the past from the likes of SBTV and GRM Daily, Podgy is already making waves again with a premiere on Clash to kick off the campaign.

SHA¥ Khushrenada

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East London rapper SHA¥ Khushrenada’s 12-track mixtape ‘The Karman Line’, created in collaboration with his Astronaut Heroics collective, is set to drop on 11th March. Tenth track, ‘Candles’, is accompanied by visuals directed by E.Greaves, which have already been featured on GRM Daily and Lost Culture.

Artists We’re Also Working With

Def Disco – Sticky Blood – ‘Valium’ – Out now
squareglass – Daniel Cherney – ‘Portals’ EP – 26th February
Benjamin A.D. – ‘Escapism’ – 11th March

Outpost’s Federica Furlotti leads Music PR course at SMB

We are thrilled to announce that Outpost’s very own Federica Furlotti, whose 10 year career in music has seen her work with a host of major artists from Bjork to Reverend and the Makers to Craig David, has been invited to lead a Music PR course at the new School of Music Business (SMB).

Beginning in April 2016, Federica will be using her years of experience and expertise to teach ‘An Introduction to Music PR’ at SMB in Kensington, for which enrolment is now open. Additional courses will be available in areas including running a successful record label, artist management and social media, spearheaded by prominent industry figures including AIM Award-winning Alcopop Records founder, Jack Clothier; Tim Ferrone – who has worked at EMI, Universal and Ministry of Sound – and Deezer UK’s Social Media Manager Mickey Tropeano.

SMB will aim to equip musicians and music business hopefuls with the skills and networking required to succeed in what is an increasingly competitive industry, with 20% of its profits being donated to support emerging artists and business start-ups through grants.


Outpost’s 6 for ‘16

While others may be exalting the end of dry January, we’re celebrating a killer first month of 2016 here at Outpost HQ with some stellar releases from our rising roster. Up-and-coming Norwegian female production duo Smerz smashed it when their single ‘Because’ premiered on i-D alongside huge Hype Machine support, and it’s since been receiving radio plays on BBC Radio 1 and BBC Radio 1Xtra, as well as being selected as Lauren Laverne’s Headphones Moment on BBC 6Music.

Meanwhile, the new remix of Eryn Allen Kane’s ‘Have Mercy’ by esteemed producer and remixer The 83rd (Angel Haze, Tinashe) debuted on The 405 and had its first spin on BBC 1Xtra courtesy of Jamz Supernova. With plenty more Outpost releases to look forward to from the likes of Machel Montano and Sean Paul, Daniel Haaksman, and Danish sensation KIll J, we also have our sights set on what else is hot for the year ahead: here’s a taste of what has our mouths watering and heads spinning for 2016 so far.

1. Chow Down…on Le Bab’s gastronomic take on the kebab

le bab
The kebab, long-time mainstay of drunken walks home everywhere (and often eaten at a speed only possible after a night of alcoholic overindulgence), is having its renaissance courtesy of a trio of chefs including one who boasts experience from Michel Roux Jr’s two-Michelin-starred Le Gavroche. From the ‘Roe Deer Adana’ (cavolo nero kimchi, Jerusalem artichoke crisps, damson & chilli jam, game mayo and fried cavolo nero stem pickle) to the ‘Free Range Pork Shawarma’ (winter salad, burnt quince puree, crackling, pork aioli and zhoug), the menu is a culinary work of art that brings a fresh take to the end-of-the-night staple to Soho – all washed down with a carefully curated wine list. In 2016 we’ll be starting our nights with a kebab, not finishing them.

2. Drink Up…your own booze in BYOC’s interactive drinking experience

Imagine a cocktail bar with no menu, no bottles behind the bar, no need to take your cash out of your pocket at the end of the night. Intrigued? We were. No night is the same at Covent Garden’s BYOC: book a table, bring a bottle of your favourite spirit (and £25 to pay your cover on arrival), then sit back, relax and enjoy tailor-made cocktails from their competent mixologists. Throughout your allotted two hour stint in the dimly lit 1920s speakeasy themed subterranean watering-hole ‘bartenders’ will mix your alcohol with an assortment of syrups, juices, cordials and bitters, coalesced to create the cocktails of your wildest dreams. Expect to see us huddled in the corner, clutching a bottle of Botanist gin, for the majority of the next 12 months.

3. Listen out… for Scandinavian superhero Baby Blood’s ominous soundworld

Baby Blood
The alter-ego of Copenhagen-based Lucy Love, Baby Blood’s fresh otherworldly soundscapes and stark aesthetic (her performances see her dressed and masked as a superhero) place her somewhere between the camps of Zola Jesus and fellow Danish act Kll J. Her debut single, ‘Figurine, has already been hyped by Wonderland, i-D and Noisey, with its exotic-tinged R&B flavours also calling to mind the likes of TALA. With whispers of an EP in the works, we’ve got all eyes on this one for 2016.

4. Tune In…releases from London tribe, The Good Vibe

a good vibe
Few labels have released a comparable spectrum of music in the UK, and none have been able to encapsulate the same creative ideals or use the internet as a platform as well as US collectives Soulection and Fresh Selects. We’ve all been waiting for the British answer to these two labels: and with The Good Vibe we may have finally found it. In just a few months, the London-based tribe of over 10 artists – including 5 DJs and 5 producers across 7 cities on 3 continents – has grown immensely thanks to releases from the hotly tipped Jayd Ink and Sonya Teclai, a guest mix series including Jamz Supernova and JD.Reid, and compilations showcasing forward-thinking producers remixing the likes of ZHU, STWO and The xx. With London’s very own songstress Cheney’s EP coming up in February and a further two new compilations, in 2016 this UK collective is set to become an international reality.

5. Get Down… at Endless and Bala Club’s forward thinking underground parties

bala club
London’s younger generation has been trying hard to show the world that our traditions aren’t dying, and we hope this will be the year that they succeed in demonstrating how powerful multiculturalism can be. Club culture has always been an incubator of cultural empowerment and new music movements; last year South Africa’s raw GQOM became an international phenomenon, but in 2016 all eyes and ears are on the Endless and Bala Club’s underground parties making multiculturalism a reality. With their broad tastes and various backgrounds, Lexxi, Kamixlo, Endgame and Blaze Kidd have recently taken their bangers from the dance floor to publications such as The Fader, Dazed and THUMP, roaming parties where resident DJs play all forms of club raw music.

With Lexxi’s NTS radio show, Endgame’s new track ‘Savage Riddim’ scoring a 10/10 on Mixmag and Kamixlo’s ‘Demonico’ EP tipped as one of the best releases of 2015, we are certain that their forward-thinking parties, which mash anything from drone and afrobeat to reggaeton and gabba, will win over Europe.

6. Fix Up (Look Sharp)… in Craig Green’s fresh take on workwear


Looking back at the eventful year that 2015 proved to be, it’s impossible to deny the turbulence and political pressure felt around the world: with foundations and realities dramatically altered, our ongoing safety continues to come into question. Not only our small worlds but also our bodies need to be guarded; and it is this core idea, with its themes of protection and unity, that inspires rising London menswear designer Craig Green. His new take on workwear includes storm jackets with hoods tightly pulled over the face as if designed by a mystical order of knights, along with utilitarian and military abstract garments. Though technically menswear, female models featured in his SS16 fashion show and women have been wearing his clothes too. With FKA Twigs showing her love for the designer’s kimono trousers in the visuals for her ‘M3ll155X’ EP, and his upcoming collaboration with Björn Borg’s activewear label on a capsule collection marking his debut into womenswear, Craig Green’s creations embody a universal theme embraced by all genders.

Smerz premiere new track ‘Because’ via i-D

Outpost’s favourite new Norwegian duo, Smerz, have kicked off 2016 with a bang ahead of their first live performance of the year at Eurosonic on January 14th. Already hyped by BBC Radio 1’s Phil Taggart, Discobelle and Red Bull, their new track ‘Because’ premiered on i-D, who described it as an ‘elegant piece of masterful deconstructed pop’. It’s since been seeing support from some of the most influential music blogs on the web, including Crack In The Road and Idolator; as well as being tipped as DIY’s Neu Thing. The track’s growing success on the Hype Machine is the icing on the cake, with the girls currently charting as one of the most popular artists this week.

Smerz for website

The Outsight Report #13

Be successfully seen and heard: the changing face of PR to blogger submission

As we head deeper into the internet age, the music blog market has become increasingly saturated. With more blogs starting every day, and more musicians battling to get their voices heard, a good PR campaign has never been more important.

As inboxes fill up, and emails become lost to the constant stream of new content, how then do you open a direct line to a blogger’s ear? Increasingly, the answer is pointing to submission services.

TonedenOver the last year, a steady number of these have popped up across the web, each with their own unique take on the idea of delivering music to blogs in the best way possible. From the everything-to-everyone approach of Toneden (a community, music sharing platform and a way of connecting artists to their audience) to the widget based Demobox (an add-on to existing blogs’ website), all are brought together under a unified aim: to simplify the music submission process.

As services like FATDrop, which provide feedback on uploads, have established themselves in the world of club promo, it has become increasingly apparent that music blogs must follow suit. The value of a submission service where bloggers are presented with music and can easily turn down or accept music submissions, with PRs kept in the loop, should not be underestimated.

E-mails and physical promos sent through snail mail have one thing in common: they provide no guarantee of feedback. Though follow-up phone calls and email chases have their place when it comes to established press and online platforms with dedicated offices, for the emerging unsigned artist the probability of feedback lies in the quality of an expertly crafted e-mail. Yet without a carefully planned PR campaign,  utilising the benefits of a PR company’s reputation and nurtured relationships with key contacts, even the most carefully packaged CD or vinyl may be sent out into the abyss with no way of knowing if the music was ever even listened to.

SubmitHub in a nutshell

SubmitHub in a nutshell

Submission services represent the genuine opportunity to provide a more efficient feedback process over traditional communication between blogs and PRs, with real-time updates on a blogger’s interaction with a submission. For instance, SubmitHub – founded by Jason Grishkoff of Indie Shuffle – clearly displays how many times a track has been listened to by a certain blog, and even by each individual writer, before showing a rejection or approval. As Jason explains, their goal “is not only to make submissions manageable for bloggers, but to ensure that publicists get feedback on their submissions (a task emails struggle to achieve). SubmitHub isn’t built just for the blogs – it’s built for everyone.” This certainly seems to be a step in the right direction – however, in order for submission services to present a viable replacement for the tried and tested e-mail pitch, one service must emerge head and shoulders above the rest, and be widely adopted as an industry standard. Just as the Hype Machine emerged triumphant as the music blog aggregator of choice, beating the likes of Technorati and Elbows to the punch, it would seem that so too must one submission service reign victorious.

hypemachineOn the flipside, the varied and personal ‘Submission Guidelines’ provided by so many blogs often yearn for the more personal side of submission – and is there anything more personal than receiving a tailored e-mail or a beautiful vinyl through the post, and anything less personal than a copy and pasted press release submitted into a text-box on a website?

When all’s said and done, after a turbulent year for music blogs, the emergence of submission services can only be a good thing for both PRs and bloggers. When the Hype Machine removed certain blogs from their directory in May due to what was perceived as unfair leverage of coverage between PRs and bloggers, relations arguably took a dive. But by providing a more hands-on way of connecting these two sides of the same coin, submission services will hopefully serve to reignite and nurture these relationships and by extension both achieve their mutual aim: to deliver great new music to as many people as possible around the world – a solution that can’t come soon enough.


Morgan Heritage nominated for ‘Best Reggae Album’ Grammy

Reggae favourites and Outpost clients Morgan Heritage have been nominated for one of the most prestigious awards in music – the coveted Grammy. The roots reggae quintet stand shoulder to shoulder with the likes of Luciano and Jah Cure in the running for the ‘Best Reggae Album’ category 2015, for their standout LP ‘Strictly Roots’.

The album, which features artists including platinum-selling dancehall phenomenon Shaggy (a previous winner of the award), Jamaican sensation Chronixx and previous Grammy nominee SOJA, received coverage on The Guardian playlist and saw Outpost secure premieres on Complex and Clash. It also garnered support from the likes of Q Magazine, Don Letts on BBC 6Music and plays across Capital Xtra, as well as support from BBC Radio 1Xtra DJs David Rodigan, Seani B, Trevor Nelson and MistaJam.

Past winners of the award include Ziggy Marley and the Melody Makers, Lee ‘Scratch’ Perry, Sean Paul and Damian Marley.

‘Strictly Roots’, which reached No. 1 on the iTunes reggae chart, is available for purchase from the following outlets:

iTunes and Google Play: http://smarturl.it/StrictlyRoots
CD: http://smarturl.it/StrictlyRootsCD
Official Fan App: http://smarturl.it/royalfamily

Morgan Heritage Grammy for socials