The Outsight Report #10

Used-CDsMusic sales in the digital age: jury is out on release date reform

The UK music industry is going through somewhat of a transition. February brought the news that Fridays will now be the global release date for new music, and the announcement could mean changes in the structure of the BBC’s music broadcasting.

In a statement from the International Federation of the Phonographic Industry (IFPI), which represents 1300 record companies worldwide, Friday has been decreed as the ideal global date in order for the market to take full advantage of the weekend, when commercial footfall is at its highest, but not everyone is convinced.

6music-300x300The move has reportedly been made in order to ‘best serve the music consumer’, according to a comment made by IFPI CEO Frances Moore to Music Week recently, and there are set to be major consequences for the UK and US industries in particular, with some major retailers even considering dropping music from their stores altogether as a result of the costs incurred. Beggars Group boss Martin Mills also has his reservations, claiming the decision ‘crazy’; taking away the week’s two trading peaks and serving only to further marginalise the niche in favour of the mainstream.

However, this comes at a time when the UK industry’s commitment to independent music seems stronger than it has ever been, particularly within the BBC. Since the corporation’s reversal of the decision to discontinue BBC 6 Music, the digital-only station has flourished and, at the beginning of last month, it made history when it hit 2 million weekly listeners for the first time, with independent artists forming a core part of its appeal.

The BBC’s policy towards mainstream shows on its flagship station continues to come under consistent scrutiny. Since the mid-90s, the broadcaster has sought to attract a younger core audience for Radio 1, which has alienated older audiences from the concept of music charts, reflected best in the downturn of chart-orientated programming such as Top of the Pops. The announcement of a designated date for releases has fuelled some speculation that TOTP is due a return, with bookies even offering odds on the most likely presenters.

totpBut the relevancy of charts is questioned more broadly than just on terms of demographic. Only less than a year ago, the UK charts incorporated the figures of streaming data into their calculation of chart success for the first time, creating ambiguity over what constitutes a sale of a musical product. Further, the changes in consumption seen in the industry over the last 20 years have also blurred the distinction of release dates specifically.

dangeloPreviews, promos and premieres mean consumers are often familiar with tracks long before their scheduled release, while prominent examples of leaks and rush-releases in the last few years have meant that record labels have needed to be flexible towards the concept of releasing records in order to stay competitive. A review recently commissioned by the BBC Trust seemed to highlight these issues as they relate to broadcasting, stating that ‘a fresh definition should be found for “new” music, as release dates become increasingly unclear in the online era’.

It is difficult to predict what the impact of a global release date will be on industry sales broadly, but what is sure is that it presents the BBC with an opportunity to shake up their mainstream music broadcasting. It would allow for a programme like TOTP to reveal the new Top 40 hot off the press, and in doing so might mark a welcome platform for struggling TV pluggers, taking on a whole new relevance to boot in an industry where emphasis is shifting further away from the traditional modes of release and embracing a digital age of blurred lines.

The Skints release highly anticipated third album, ‘FM’

East London reggae four-piece The Skints release their highly anticipated third album ‘FM’ today, 9th March, through celebrated label Easy Star Records.

Pulling from various influences as disparate as Tenor Saw, The Shirelles, Wiley, Jimmy Cliff, and Black Flag, ‘FM’ is The Skints’ fitting tribute to the radio culture they love as music fans. Progressing through the bubbling sound of grime and garage to summertime sound system reggae, roots, dancehall, traditional rocksteady, Motown soul and punk, the group takes listeners on a whistle-stop tour of the capital’s underground culture.

To celebrate the release of ‘FM‘, the reggae four-piece will play a series of shows across the EU and UK in March and April, where they will be joined by support from tropical pop-dub singer-songwriter Hollie Cook.

Hollie Cook, daughter of Sex Pistols’ drummer Paul Cook, rose to fame following her self-titled 2011 album, which introduced her as one of the most exciting new female talents on the London scene. Her support slot for The Skints will mark her reunion with the band’s own Marcia Richards, a talented multi-instrumentalist (keyboards, saxophone, melodica, flute and guitar) who has played keys for Hollie as part of her live band in the past.

A group renowned for their live performance credentials, having finished 2014 on the road with the Jägermeister Music Tour alongside Me First and The Gimme Gimmes, The Skints truly show no signs of slowing down.

UK APRIL TOUR DATES

13th April – NORWICH EPIC STUDIOS, UK
14th April – LEEDS STYLUS, UK
16th April – EDINBURGH STUDIO 24, UK
17th April – MANCHESTER GORILLA, UK
18th April – BIRMINGHAM LIBRARY @ THE INSTITUTE, UK
19th April – BRISTOL CIRCUS OF BOOM, UK – SOLD OUT
21st April – LONDON O2 SHEPHERD’S BUSH EMPIRE, UK

facebook.com/theskints
@theskints
soundcloud.com/ the_skints
www.theskints.co.uk/

THESKINTS_1202150385

Outpost Newsletter: Outpost Turns 10

MLappin_130928-5232_lo72While the festive season is already fading to a distant memory and the new working year is in full swing, we’d like to wish you all a belated Happy New Year – hope your start to 2015 has been a good one.

Though the Christmas crackers are long gone, we’re continuing the celebrations this month as we mark a very joyous occasion at Outpost HQ: our 10th birthday! It’s an anniversary that has given us time to reflect on some of our proudest moments, the campaigns that have exemplified our philosophy, made a name for us, and kept us breaking bands and making brands since 2005.


Highlights of the Decade

We’ve had the pleasure of working with a plethora of talented artists and iconic labels since our inception, but there are a few projects that have really stood out over the years:


k7The Beginning

Outpost began in January 2005 with Def Jux and Scenario Records retainers, a Foreign Beggars single and a Seanie T compilation CD with Puma. It was only a few weeks later that our first major retainer was won – !K7 – who gave us a constant flow of quality releases including the DJ Kicks Series. It was also around this time that we managed the press for Example before he was signed to Mike Skinner’s The Beats. Starting life as a printed press company, in June 2005 we expanded our services and introduced our online and radio departments. We were the first music PR agency to launch a dedicated online PR service, and it wasn’t long before the company’s expansion led us to relocate to Shoreditch, where we still reside today.


Faithless shot at Jet Studios 05/02/10Brands

We have never limited ourselves to solely dealing with bands or labels and have worked with some of the world’s biggest brands over the years, including Coca-Cola, Calvin Klein, Red Stripe and O2. One of our most interesting projects was 2010’s Fiat commercial, which doubled as a music video for Faithless’ single ‘Feelin’ Good’. With a guest vocal spot from Dido, the innovative project was the first of its kind, airing Faithless’ new video as an extended 3 minute advert for Fiat. It was a subject of discussion on both BBC Two’s Newsnight and BBC Radio 4 as a groundbreaking prommercial that challenged and changed perceptions on the use of music in advertising and vice versa.

Check out the advert itself and read the NME feature here.


warpRecord Labels

Covering everything from dnb, hip hop, electronic and house to world music and indie, we’ve been lucky enough to work with some of our favourite record labels over the years, including the likes of Warner, Mr. Bongo (which brought us the inimitable Hollie Cook and Prince Fatty), Ed Banger and Nervous.

One label we’re particularly proud to be involved with is the legendary British independent label Warp, who reached a milestone themselves recently when they celebrated 25 years in the business. Last year, we conducted a successful campaign for Nightmares on Wax’s double disc retrospective album ‘N.O.W IS THE TIME’, while back in 2007 we worked on an EP named ‘Reset’ from the phenomenal Flying Lotus. Meanwhile, 2011 saw us entrusted with Rustie’s debut album ‘Glass Swords’, which has subsequently been named as FACT’s best album of the decade so far – no mean feat!

Take a trip to Warp’s website and read about Fact’s album of the decade here.


Armand Van HeldenCompilations

We’ve worked on a number of great compilation series including Late Night Tales as well as the aforementioned DJ Kicks. Recently we have teamed up with Ministry of Sound to promote their Masterpiece series. A concept fronted by artists and DJs of the highest calibre, it’s an opportunity for these pioneering acts to curate a three disc musical journey depicting their own influences and inspirations which they can share with their fans. Having already completed successful PR campaigns for David Rodigan and Goldie’s Masterpiece contributions, we are now pleased to announce the imminent release of Armand Van Helden’s offering to the series.

Visit the Ministry of Sound website and read the Fact feature here.


flyersFestivals and Events

Festivals and live nights provide a fun opportunity for promotion, and we’ve experienced the added perks of attending some fantastic events over the years, such as Big Chill, Flow Festival, Festibelly, Glade and Magic Loungeabout. More recently, The Hydra’s events have been an exciting highlight on our calendars. We have been supporting their uncompromising mission to collaborate with the finest artists, record labels and collectives from around the world, presenting them against a backdrop of superlative sound; bringing the very best underground electronic music to London’s doorstep. It has paid dividends: The Hydra now has Studio Spaces as a permanent home, and Resident Advisor reported that the Council have provided the venue with a license that will allow it to open for 24 hours on as many as 40 occasions in 2015.

Visit The Hydra’s website and read the Resident Advisor review here.


A Word from our Founder

To digress from blowing our own trumpet for a moment, there are many people to thank for our success over the years – and for this, it seems only right to hear a few words from our founder David Silverman:

“We wouldn’t be here without all our clients and it’s firstly to them that we offer our heartfelt thanks for believing in us and trusting us with your music. To all the Outpost crew who have been part of our team over the years (not forgetting our lovely suppliers), and seen us through thick and thin, we equally owe so much to your diligence and hard work. With your help we have manoeuvred our way through the biggest music industry shift in living memory (and even a recession thrown in for good measure), and we’re still standing. We’ll continue doing things differently, we’ll continue to say ‘YES’ to the challenges ahead and we’ll continue to be brilliant. We wish everyone a very successful 2015 – look out for some party celebrations in the coming months. Keep the music playing, here’s to number 11.”


Looking Ahead

With a decade’s experience now under our belts, we’re pleased to have kickstarted 2015 on a strong foot, with more exciting campaigns and projects in the pipeline…


billymomoBilly Momo

The Swedish urban-folk collective’s music has been receiving a great deal of support since they released new single ‘I’ve Got You’ late last year. The latest triumph for the band links them to the celebrated television series ‘Breaking Bad’, with a new trailer for its highly anticipated spin-off series ‘Better Call Saul’ featuring ‘Waiting Ain’t No Sin’, a highlight of the band’s upcoming album, ‘Drunktalk’.

Like Billy Momo on Facebook and read their Q feature here.


partyfinePartyfine

It has been a fine start indeed to 2015 from prestigious French producer Yuksek’s label, whose signings YesYou and Get A Room! we are pleased to be promoting across online and radio. Yuksek himself released a rare remix of Lana Del Rey’s ‘Brooklyn Baby’ recently, which has already amassed well over 150,000 plays on SoundCloud and soared the Hype Machine charts.

Check out Partyfine’s website and the YesYou Earmilk premiere.


skintsEasy Star

Things are hotting up on the reggae horizon this month with the exclusive announcement that London-based upstarts The Skints have signed to the prestigious New York label, and are preparing to release their third album on 9th March. We’re thrilled to be working not just one, but two, campaigns with Easy Star, having just begun promoting New Kingston’s new album ‘Kingston City’, due for release on 23rd February.

Visit the Easy Star website and check out the Skints Clash premiere.


Outpost Publishing and Distribution

A while ago, Outpost made the decision to branch out from PR and add publishing and distribution arms to the company. Having weathered the storm of the turbulent economy, in 2013 we set our sights on raising the profile of our additional services and they’ve been flourishing ever since.


newtownkingsPublishing: New Town Kings

Ska-reggae collective New Town Kings are an Essex-based band of upstarts who emphatically blend old-school Jamaican rhythms with a fresh dose of UK- inspired ska. Described as ‘the best of Brit reggae’ by BBC 1Xtra’s David Rodigan MBE, the band have been with Outpost Publishing since last year’s EP ‘Pull Up & Rewind’. With album number three on the horizon and slots at the likes of Rebellion Punk Music Festival and Boomtown Fair already secured for the summer, it looks like a promising 2015 for New Town Kings.

Listen to New Town Kings on Soundcloud and visit their website here.


polyesterDistribution: Polyester Records

A very exciting new addition to the distribution side of the endeavour is the deal signed with Polyester Records. Polyester Records is an innovative independent London based label, founded and run by Spanish DJ/Producer Letizia Carrero since 2014. Polyester focuses on releasing a combination of quality Tech House, Deep House and Techno. They have an excellent upcoming release from label boss Letizia Carrero in collaboration with Sergio WoS, and EP named ‘Going Down’. The EP will feature a variety of remixes from the likes of Steve Murrell and Drakenberg and will be out 9th February.

Check out Polyester Records on Facebook.


Check out all the members of the Outpost family on the Outpost Group website

The future certainly seems bright for Outpost, and after a decade of service, we hope to continue the quality of work we’ve become know for into 2015 and well beyond.

We are 10!

We are 10 years old! Happy birthday to us! 🙂 We wouldn’t be here without all our clients and it’s firstly to them that we offer our heartfelt thanks for believing in us and trusting us with your music. To all the Outpost crew who have been part of our team over the years (not forgetting our lovely suppliers), and seen us through thick and thin, we equally owe so much to your diligence and hard work. With your help we have manoeuvred our way through the biggest music industry shift in living memory (and even a recession thrown in for good measure), and we’re still standing. We’ll continue doing things differently, we’ll continue to say ‘YES’ to the challenges ahead and we’ll continue to be brilliant. We wish everyone a very successful 2015 – look out for some party celebrations in the coming months. Keep the music playing, here’s to number 11. Love David x
MLappin_130928-5232_lo72

The Outsight Report #9

Spotify and the future of streaming: does one size fit all?

Taylor Swift sees Spotify as "a grand experiment"

Taylor Swift sees Spotify as “a grand experiment”


Taylor Swift’s recent decision to snub Spotify when it came to releasing her new album, ‘1989’, and subsequently to pull her entire back catalogue from the service, has been deemed everything from ‘anti-streaming’ to a ‘shot in the arm for feminism’, but one thing is for certain: it has sparked considerable debate on a much wider issue.

That issue is the very nature, and future, of music consumption as we now know it.

The reason behind Swift’s move, spearheaded by her label Big Machine, is the existence of the streaming service’s free tier, which allows users to access music without paying a penny, therefore arguably giving fans no incentive to invest. Swift herself reportedly sees Spotify as “a grand experiment” – one which she is unwilling to risk her life’s work on when she doesn’t feel the service fairly compensates those involved in the making of the music, in spite of her reportedly being on track to earn upwards of $6 million from Spotify this year alone.

Spotify

Spotify has repeatedly come under attack regarding how streaming royalties are declared and shared out to artists.

According to CMU, “Spotify has now paid out $2 billion to the music industry since launching in 2008, $1 billion of that in the last year.” Spotify boss Daniel Ek has come forward to confirm rumours that “Spotify now has 50 million active users, 12.5 million of whom are paying subscribers.”

Yet Spotify has repeatedly come under attack, most recently from Bono, regarding problems with how streaming royalties are declared and shared out to artists once the money has left the bigwig’s bank account. This is a problem perhaps soon to be shared by SoundCloud, the second biggest streaming service after YouTube, who recently made a significant step by signing a licensing deal with Warner.

A platform initially aimed at creators, Soundcloud has arguably given birth to some of the best electronic producers in recent years and has paid no royalties to artists since its inception in 2008. The new partnership, however, will see Warner labels paid royalties for the first time: a deal made possible by SoundCloud’s decision to introduce a subscription service next year, which will generate revenue along with advertising that will be seen by non-paying users.

So are Spotify really the only bad guys here, if indeed they are bad guys at all? Singer and activist Billy Bragg has stepped up on social media to accuse Swift of taking the side of YouTube, who, in the coming weeks, will be rolling out Music Key. A subscription service that allows users to stream ad-free music videos, and download them for offline use, the monthly fee for the service will also provide membership to Google Play All Access, the firm’s pre-existing song download facility. This is a service that is set to pose a challenge to Spotify, Rdio, Beats Music and other audio-only “unlimited” music services – and it will allegedly also offer listeners a free service alongside a premium subscription tier. Arguably the greatest threat to any commercially based streaming service”, Bragg suggests artists should be removing their material from YouTube, not cosying up to it.

Perhaps the point here is how the industry can help educate post-torrent generations to subscribe to music services instead of downloading music illegally – and surely, no matter the limitations of streaming, it’s the lesser of two evils. Adele’s manager Jonathan Dickins has backed streaming services like Spotify as the future of music, but he makes a fair suggestion when he warns the company may need to change its policy of insisting all albums be made available on both its free and premium tiers.

While most artists earn only modest sums from streaming, it’s never going to be the most lucrative source of income for struggling musicians: and yet streaming services are essential for acts wanting to be discovered in the first place.  With successful, current artists enjoying an income structure that, according to manager Jeff Jampol (The Doors, The Ramones) sees “60-65% come from tickets, 15-25% from tour merch, 10-15% from publishing, 2-4% from ancillary and 2-4% from record sales”, getting listeners on board is the first hurdle, and making your music as widely available as possible is surely the primary logical step.

For someone like Taylor Swift who doesn’t need to be discovered, Spotify isn’t a necessity, but for an emerging artist it is key – such as for acts like Breton, who recently appeared on BBC’sNewsnight’ to discuss how they have adjusted to the new economics in the industry. Instead of looking to streaming and downloads for their revenue, they see these essentially as a ‘shop window’ for their live shows. Ultimately, through ‘suggested music’ options on services like Spotify and SoundCloud, fans can discover new artists that otherwise may have remained unknown to them, which ultimately leads to a higher probability of ticket sales, publishing and merch purchases.

In the words of Dave Grohl: “You want people to fucking listen to your music? Give them your music.”

Outpost October 2014 Newsletter

The Hydra

The Hydra continues to be a storming success, committed to bringing DJs from all over the world to play in its now permanent home of Studio Spaces E1. With the critically acclaimed events series featuring on the likes of The Evening Standard, Time Out and the Guardian Guide, the season will end with a spectacular three days of music for the New Year. Bugged Out, Eat Your Own Ears and Electric Minds are set to put on an incredible amount of talent from 10:00pm on New Years Eve until 10:00am on January 2nd. Highlights include Erol Alkan, Dixon and a mammoth 8 hour set from Four Tet b2b with Daphni. Outpost are working across print and online with The Hydra.

http://the-hydra.net/


Nordic Spotlight

billymomoSwedish urban folk collective Billy Momo release their new single ‘I’ve Got You’ on 10th November. Outpost will be promoting the single in the UK across radio, online and press, along with their upcoming debut album ‘Drunktalk’, due out in 2015. Originally a duo, the band have evolved into a seven-piece whose sound transcends the genres of pop, folk and soul. Their unique moniker is the name of a pet ghost found in a woodland cabin by the band – which should tell you all you need to know about the eccentric group.

https://www.facebook.com/billymomomusic

redderHaunting Finnish duo Redder release the first single ‘Let Us Get Out’ from their debut album ‘Walk Long Play’ this month. With vocals that are reminiscent of Thom Yorke, Alt-J and Rhye and a musical sound like no one else, Redder are a refreshing and innovative band who seek to replicate the fear and emotion of living in a cold and dark location. With praise from The 405 and The Line of Best Fit, Redder are set to go from strength to strength with the release of ‘Walk Long Play’. Outpost are working across press, radio and online.

https://www.facebook.com/redderband

2015 is already set to be another exciting year for Outpost, as we continue to grow our roster and expand even further into Scandinavian seas, beginning with an online and radio campaign for emerging Norwegian artist Surfalot. Signed to Sony Norway, his single ‘My My Oh My’ has already earned him his stripes with a spot on the soundtrack of Made In Chelsea.  With a proven ability to pen a great pop melody, we’re excited to partner up with another Nordic talent.

https://www.facebook.com/surfalotmusic


combienCombien Mille Records

Seminal French record label Combien Mille has once again turned to Outpost to provide UK promotional support for its acts. The online and radio team first worked to promote ‘Untitled/Late’, the new EP from production talents Superpoze and Stwo, whose collaborative sound comprises of chopped up, looped vocals, synth harmonies and funky staccato melodies. Now, we are servicing the hotly anticipated debut EP, ‘A Part of You’, by electronic duo Kuage, which has already caught the attention of worldwide tastemakers Gilles Peterson and Rob Da Bank.

http://combienmille.com/


Supporting Britain’s Bands

Despite a fierce pride in our international roster, Outpost Media continues to be committed to supporting emerging British bands.

deathrattleDeath Rattle

Apocalyptic electronic duo Death Rattle are set to release their debut album ‘In Shade’ on 10th November. Outpost are working an online and radio campaign to promote the album and its new single ‘Weak Joints’, out now as a free download. The duo’s early years spent in alt-grunge bands has given their sound a dark edge which, coupled with the pair’s ability to craft brilliant melodic pop hooks, makes for a compelling listen.

https://www.facebook.com/deathrattle


bretonBreton

The hugely popular Breton are re-issuing their ‘War Room Stories’ album along with a wealth of bonus material including bonus tracks, unseen photography and brand new music. Outpost are working online to promote the release of the album along with new tracks ‘Titan’ and ‘Parthian Shot’ which are available to stream now.

http://bretonlabs.com/


japeJape

Outpost are pleased to be working with renowned electro-pop group Jape, currently the only act to have won the prestigious Choice Music Awards twice. Jape frontman Richard Egan’s musical career has taken him from The Redneck Manifesto to Conor J O’Brien’s Villagers but now the focus is on his fifth album as three-piece Jape. Outpost are working to promote lead single ‘The Heart’s Desire’ along with forthcoming album ‘This Chemical Sea’ across press, radio and online.

https://www.facebook.com/wearejape


goldieRecent Successes

Outpost continued their success on Ministry of Sound’s ‘Masterpiece’ series with the latest installment curated by Goldie proving to be massively popular. Outpost secured features in i-D Magazine, MTV Iggy and UKF as well as an audio premiere on Dazed Digital, proving the Metalheadz label boss, drum and bass icon, actor and artist still continues to captivate the public to this day.

http://www.goldie.co.uk/


Halloween

With Halloween now a monstrous yearly clubbing occasion, The Hydra have put on a scarily good line up with Full Pupp 10 and Horse Meat Disco joining forces. Todd Terje, Prins Thomas and Lindstrom are a few of the names who’ll be playing on what is set to be the best Halloween party in town.


This month we are also working with:

The Future Dub Project – ‘Captain Hook’ – 03.11.14

Bay – ‘Man Made’ – 03.11.14

Bernaccia – ‘Light// – // Dark’ – 24.11.14

New Town Kings  – ‘Pull Up and Rewind’ – 08.12.14

Gig tickets at your fingertips

How the ‘buy button’ could shape the artist-audience relationship

Twitter

Gone are the days in which an artist’s every move is dictated by the agenda of a record label or management.

Twitter has long been an instrumental tool for the music industry, with its millions of users adding a previously unprecedented dimension and pace to the way the marketplace interacts with music and its creators. Gone are the days in which an artist’s every move is dictated by the agenda of a record label or management. Musicians nowadays have the freedom to share whatever and whenever they want, with the satisfaction of knowing they will receive instant feedback from a legion of devoted fans.

Now, the real-time artist-fan relationship looks set to be taken up a notch, with the trialling of Twitter’s latest feature: one that points to a growing trend in the way we process and purchase live music experiences. The social media giant recently announced the public testing of an embedded ‘buy’ button that will allow users to procure products in a matter of clicks, with an initial focus on time-sensitive items like event tickets. The feature is currently being trialled, mobile-only, with a number of industry movers and shakers, including Rihanna, Eminem, Pharrell and Paramore, with buying opportunities set to be rolled out gradually in the coming weeks – and it’s likely to bring musicians and music lovers even closer.

Rihanna is just one of the A-list artists whose twitter account the 'buy button' is being trialled with

Rihanna is just one of the A-list artists
whose twitter account the ‘buy button’ is being trialled with

This isn’t the first time that Twitter has stood to dramatically shape artist-audience conversations: earlier this year, the company announced its exclusive, year-long partnership with Billboard for the ‘Billboard Twitter Real-time Charts’. Aiming to reflect the top-discussed tracks of the moment on Twitter and surfacing the most shared songs by new and upcoming acts, the ground-breaking charts empower artists to create a buzz visible to fans, other musicians and industry decision-makers in real-time through their engagement with audiences.

Neither is Twitter the first to attempt in-app, instantaneous e-commerce in the music sphere: San Francisco-based start-up Thrillcall expanded on its music discovery site back in 2012 with the launch of a free mobile app, offering live music lovers the chance to score last-minute, day-of-show tickets to coveted concerts.

As well as allowing users to search for artists and live listings in their area, it also specialises in delivering exclusive offers conveniently to their iPhones, with a mere button tap launching the Thrillcall ticket purchase page within the handset’s web browser. However, with listings and limited deals invariably catering to large U.S. cities only, it’s an instant ticketing solution that serves to bring only a sector of fans closer to seeing their favourite artists on stage.

For those of us on the other side of the pond, London nightlife app YPlan, also launched in 2012, offers a more suitable, yet equally spontaneous alternative, while taking a curatorial approach built largely around simplicity. Boasting a focus on a short list of events, co-founder Rytis Vitkauskas told The Guardian of the start-up’s aims to match great experiences for customers without the hassle of sifting through ‘reams of data’, confronting each user with a personalised list of events based on their tastes.

YPlan’s simple browsing experience also extends to the process of payment itself, which allows users to buy tickets in two clicks, as well as offering integration with Apple’s PassBook mobile ticketing system for iOS.

TicketsThe common goal that Thrillcall and YPlan seemingly aim to achieve is the running of a true, last minute marketplace where users can discover and purchase tickets to events in real-time – and Twitter looks set to expand on the solution with its latest endeavour. Not only will it be better placed to serve the increasing needs of an audience who have come to expect both faster transactions and interactions, it will also service the interests of the artist, providing a platform in which live events, merchandise and physical albums can be accessed and sold more quickly and efficiently than ever before.

Of course, Twitter also stands to gain financially by its relationship with musicians, who make up the majority of top followed accounts – a significance that’s likely to be the primary reason for their targeting in the buy button’s initial testing. By enabling users to make purchases in-app rather than being sent to third party sites, this will allow Twitter to charge a fee for facilitating the transaction and also keep people from leaving the platform, making the feature a key component in its e-commerce development.

Nevertheless, by further bridging that time-sensitive gap between artist and audience, the benefits for both parties is likely to be invaluable, and might just foster an even closer bond.

Outpost Newsletter

Campaign Focus – Artists

goldieGoldie

Outpost are thrilled to be working with the iconic Goldie for the next instalment of Ministry of Sound’s prized ‘Masterpiece’ series. Having worked a successful campaign for predecessor David Rodigan, Outpost are now promoting this next release, which drops on 18th August, across online and print. The musician, drum and bass icon, actor and artist has been on the scene for over 20 years and counting, and with over 3 million records sold worldwide to date and a host of prestigious accolades under his belt, ‘Masterpiece’ sees Goldie curate a three disc musical journey depicting his personal influences and inspirations to share with his fans.

www.goldie.co.uk
www.ministryofsound.com


chassolChassol

Multi-talented French artist Chassol is releasing his new album ‘Indiamore’ in the UK. Already championed by BBC 6 Music’s Gilles Peterson, the pianist, composer, arranger and musical director for the likes of Phoenix and Sebastien Tellier presents here an unclassifiable artistic piece. Featuring a range of compositions spread over four movements, ‘Indiamore’ is his attempt at a harmonisation of life, sounds, motifs, noises and traffic from Northern India, manifested in an inspired ultrascore of audiovisual experimentation. Outpost are working across online, print and radio to promote the album, set for release on 18th August.

chassol.fr


laurajaeLaura Jae

Electro-cinematic soul singer Laura Jae releases her debut EP ‘Silver Lined Hearts’ this month. Boasting a sound which sits somewhere between the atmospheric tones of The xx and the gritty melodies of King Krule, Laura has already been given the seal of approval by i-D’s Hattie Collins, along with being pinned as ‘One To Watch’ by The Guardian’s Paul Lester. Outpost are working across online, radio and specialist print for the release.

www.facebook.com/laurajaemusic


nowNightmares on Wax

Seminal hip-hop chillout project Nightmares On Wax have released their new 2-disc album ‘N.OW. Is The Time’ via the esteemed Warp Records. The distinctive duo, comprising DJ George Evelyn and Robin Taylor-Firth, spent their youth b-boying their way around the streets of Leeds and Bradford, becoming instrumental in the bleep explosion and consequently helping to shape the burgeoning trip-hop scene. Continuing their ethos of creating an immersive experience aimed to transport listeners into the joyful world of sound systems, all-day parties and endless fun, paradoxically, the only nightmare in this highly anticipated audio adventure is in the name. Outpost are promoting the album across print, radio and online.

www.nightmaresonwax.com


Campaign Focus – Events

flowFlow Festival

Outpost are proud to be working across online and print for the second year running for Finland’s national Flow Festival, which returns from 8-10th August to the historic Suvilahti, a disused power plant a stone’s throw from the capital Helsinki. The latest artist update sees soulful R&B songstress Jessie Ware join the likes of Röyksopp and Robyn, How To Dress Well, Outkast, Die Antwoord, The National, Neneh Cherry and Jamie xx. Beyond the music, Flow offers a warm embrace of the arts, offering art displays from Scandinavia and abroad as well as showcasing art house film, cinema, lectures and an exceptional array of world spanning cuisine. Already attracting coverage on Clash, The Huffington Post and The Guardian, who have selected the event as one of their ’10 Best Small Music Festivals in Europe’, Flow looks set to provide a sensory overload of entertainment that’s not to be missed.

www.flowfestival.com


hydraThe Hydra

The Hydra is proud to announce their 2014 event series and new exclusive residency at Studio Spaces in London. Their monumental launch will take the form of a triple billed Bank Holiday special from 22nd-24th August, bringing an unforgettable line up of the very best underground electronic music to London’s doorstep. Created in 2012, the brainchild of former Head of Programming at The End, Ajay Jayaram, and electronic music connoisseur and off-location event pioneer Dolan Bergin (Electric Minds) – The Hydra (meaning a ‘beast with many heads’ in Greek mythology) has built an inimitable reputation for bringing the biggest names and most cutting edge labels in the world to London. Outpost are excited to be promoting the year’s programme of events across online and print.

the-hydra.net


This month we are also working with:

Danjasop – ‘Wino Rider’ – EP – 30.07.14

808INK – ‘Full English’ – Video – Rise Artists – 30.07.14

TJH87 – ‘Good Life’ – Youth Control – 30.07.14

UV Festival – Event – 09.08.14

Gracias – ‘Elengi’ – LP – Cocoa Music – 18.08.14

Sin Cos Tan – ‘Blown Away’ – LP – Solina Records – 18.08.14

Kendra Morris – ‘(I’m Gonna Be) 500 Miles’ – Single – 15.09.14

Goldie prepares his Masterpiece

MOSCD374_Masterpiece_Goldie_packshotGoldie, musician, drum and bass icon, actor and artist, has been on the scene for over 20 years and counting. With over 3 million records sold worldwide to date and a host of prestigious accolades under his belt, he is the perfect talent to front the next album in the prized ‘Masterpiece’ series from Ministry of Sound due for release on 18th August.