Party starters Deadly People combined forces with Abracada, to present an amazing line up of DJ talent for the London leg of the ‘It’s A Kind Of Magic’ European tour. Held at the capital’s finest new clubbing venue XOYO, the event showcased some of the most exciting new talent emerging from the French dance scene.
The aim of the campaign was to promote the event across all listings and music press in print and online. Outpost also worked with the existing profiles of acts of including Brodinski, Yuksek and Pilooski to further create hype around the night, organising interviews in print and on key radio stations. Coverage included an interview on BBC Radio 1, a feature on Dazed Digital and previews in Time Out and TNT.