The Mr Jones Watches brand is defined by the innovative and exciting designs that experiment with the idea of time keeping. The range thinks of watches as portable artworks as well as practical devices.
To launch the ‘Masters of Time’ Collection to press, promoting the five high profile collaborations behind the range as well the unique, innovative design ideas. Outpost also worked to introduce the watch brand as a whole to a range of press and online titles across fashion, lifestyle, music and design. Editorial included features in Notion magazine, DJ and Mixmag as national press became more familiar with the range and word spread across the blogs.