O2 Your Country Live is a fantastic free annual live music event to reward O2’s international calling community in the UK. Bigger and better than ever before, 2010’s event presented renowned artists from East European, African, Antipodean and Caribbean communities across the network of national O2 academies.
Outpost promoted the events through artists features targeted through key regional and community publications, which encouraged O2 customers to take advantage of the free tickets. Editorial ran in top community titles including The Voice, TNT, Australian Times and Panorama including cover features for Polish star Kayah. Reviews of the shows featured in key magazines including Fabulous, Arise and Lime Magazine.