Rustie (Warp)

Glasgow’s talent pool clearly runs deep, and if the city’s last few years of genre-busting electronic music have made anything remotely clear it’s that Rustie is one of the deep-fried kingdom’s crown jewels.

Warp came to Outpost to promote Rustie’s new album ‘Glass Swords’ across press, online and radio. Key support came across the board with a cover of The Skinny, features with DJ and Mixmag and a wealth of positive album reviews from the likes of Clash, Dazed & Confused, Guardian, Stool Pigeon, Dummy, Drowned in Sound, The Quietus, FACT and Resident Advisor as well as a huge stream of blog attention from drip fed audio content.

Radio followed suit with support from Benji B, Annie Mac, Zane Lowe and more. Mary Anne Hobbs also picked Rustie to put together a mix for her new Music:Response show on Xfm.

The campaign reached new hights in early 2012 when The Guardian put Rustie on the cover of G2 and awarded him with their first every ‘First Album’ Award.