The Death Of Pop – Jack Wills

Shoe-gaze four-piece, The Death Of Pop, signed a publishing deal with Outpost in 2015.

Outpost undertook a sync campaign to key contacts worldwide including music supervisors, sync agents, film/TV production and ad agencies.

Outpost co-ordinated a successful sync deal between the group’s self-styled ‘jangle-gaze’ single ‘Don’t Hang Around’ and premium British fashion brand Jack Wills.

The track provided the soundtrack to Jack Wills’ autumn visual, along with four teaser videos, appearing worldwide in the UK, USA, and Asia across the Jack Wills social media platforms, website, mobile app and in-store during its three month roll-out.

The video received nearly 200,000 views on Facebook, with further traction across YouTube and the Jack Wills website. A Facebook marketing campaign extended reach to 10,000 key music industry contacts.